'Net Features : mediatrust

Performance-Based Email Ads - MediaTrust's MTPX

Pete Prestipino — Wed, 02 Mar 2011 01:10:00 GMT

What MediaTrust announced today at the LeadsCon conference is likely to blow your mind - so prepare yourself.

The technology platform today announced the launch of PerformanceExchange (MTPX), a marketing platform that aims to connect advertisers with consumers in real-time. That alone would not make me blink and neither would the fact that MTPX uses a CPC bidding system and is "performance-based".

What blows my mind is that it consolidates the management of multiple channels into one advertising exchange - the first channel which MediaTrust is making available is email. That's right - a real-time, CPC-bidding system for email advertising. Told you - blown away. Other channels will apparently be added but email is first and that alone represents something very special.

According to the announcement, "MTPX ads are wrapped in contextually relevant graphics, provided by MediaTrust, and the winning bidders’ text ads are dynamically served in real-time when the email is opened. MediaTrust’s proprietary algorithms optimize based on performance by serving ads with the highest probability to convert. After the winning ads are dynamically generated, MediaTrust’s PerformanceExchange prices and routes subsequent traffic appropriately based on real-time bids and click quality metrics."

Few details are available right now, but during MTPX’s beta in January and February, campaigns within MediaTrust's finance and education verticals yielded advertiser conversion rates between five and eight percent at "very competitive CPCs".

AffMeter and MediaTrust Partner

Pete Prestipino — Mon, 27 Jul 2009 16:30:00 GMT

Affmeter, a popular reporting and analysis tool for affiliate marketers, and performance marketing provider MediaTrust announced a partnership where Affmeter's users can now access Advaliant's performance marketing statistics and reports. This brings the total number of supported networks to nearly fifty for Affmeter.

Affmeter helps affiliates to make detailed analysis of their revenues by combing multiple analytical reports from affiliate programs and PPC vendors. With AffMeter, affiliates can view your earnings from these affiliate networks and their merchants in one place, set up accounts for multiple networks in different channels, find top revenue generating (and losing) merchants, view EPC's and make comparisons between different time periods regarding your revenue generation, and a lot more.

“MediaTrust is pleased to offer the Advaliant platform’s reporting to Affmeter’s customers. Affmeter is a great tool for affiliates, making aggregated affiliate marketing data available on a single platform. We are pleased to be a part of Affmeter’s network,” said Peter Bordes, CEO of MediaTrust.

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US Affiliate Census Report

MaureenA — Wed, 11 Mar 2009 15:30:00 GMT

Econsultancy and MediaTrust released its US Affiliate Census 2009 yesterday. The goal of the report was to decipher the ins and outs of affiliate marketing. Some highlights of the report include:

17 percent of respondents generate $600,000 per year for merchants
PPC advertising ranked 48 percent
Top three promoted categories are: Health, Sport and Fitness with 41 percent; Gifts and Gadgets with 28 percent; and not far behind is Books with 27 percent
58 percent of respondents see the increase use of mobile devices as an opportunity

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