'Net Features : mobile applications

App Enhances Mobile Reading for International Users

Michael Garrity — Wed, 26 Sep 2012 20:30:00 GMT

In order to better serve an increasingly global user base, mobile software application developer YUYAO Software implemented major updates to PDF Reader Pro, the universal document solution app.

The biggest change to the application is added support for multiple languages, including German, English, French, Italian, Spanish and both traditional and simplified Chinese.

YUYAO also enhanced user's mobile reading experience by improving the app’s rendering performance and reinforcing the annotation functions, which consists of adding document stamp options and easier use of text annotation selection. Now, users simply tap and slide their fingers over the text they would like to highlight; they can even print out their annotated files for further review outside of the app.

Additionally, PDF Reader Pro still enables users around the world to optimize their workflows by blending all of the app’s features, such as the ability to save documents to PDFs, scan images to PDFs and annotate the signing of PDF forms. These features, in a single solution, are ideal for customers on-the-go and who need to access, browse, edit and share content on a whim.

To download PDF Reader Pro, you can visit the iTunes App Store for the iPad and iPhone.

Monitor Your Websites 24 x 7 with New Mobile App

Michael Garrity — Fri, 01 Jun 2012 16:00:00 GMT

Website and Web application-monitoring service provider Site24x7 is releasing a new app for Android devices that will allow users to connect with its services at any time from any where.

Whenever a user has a need to check critical website metrics on the go, including availability status, outage reports, service-level agreements (SLAs) and more, they are just a click away. Site24x7 is also offering Root Cause Analysis reports, which are gathered using a tool that combines traceroutes, ping, DNS analysis and screenshots of a Web page at the time of an error or outage.

Site owners can even opt-in to instant alerts via push notification that will let administrators and developers know immediately any time a website or server goes down. The app also features manage-configured monitors that let users easily track availability and the current status of their configured monitors.

The application is available for users with a Site24x7 account with devices running Android 2.2 or higher, and a mobile Web client is offered for non-Android users.

8 Mobile Apps for Performance Marketers

Michael Garrity — Wed, 25 Apr 2012 19:30:00 GMT

There’s an old cliché that says time is money, and on the Web, that is perhaps most true for the affiliate marketer.

Modern technology has afforded us all the opportunity to stay on top of our tasks from virtually anywhere thanks to mobile devices and the apps they run. This has (mostly) helped make us more productive, especially for those who work on the Internet, as it allows them to stay connected to their businesses at all times.

It was inevitable that developers would soon begin creating mobile apps aimed at helping improve the productivity of affiliate marketers by helping them stay connected to their various campaigns, view real-time data or make changes on-the-go. After all, time is money.

Here are great mobile apps aimed at helping affiliates boost their productivity (and profits!):

Cake Marketing
For network owners and affiliate partners of Cake Marketing, a hosted software provider of affiliate management solutions, this iOS application is a great way to help manage their network operations, view reports and track their campaigns from their iPhones or iPads.

Affiliate ABCs
New to the affiliate game, or just like to keep abreast of industry info and best practices? Well, Affiliate ABCs is for you! This app lets users read affiliate marketing articles and listen to podcasts by the popular affiliate blog of the same name.

Affiliate Marketing Handbook
Like Affiliate ABCs, this app is great for beginners or seasoned affiliates who like to have something to reference. Published by PTAJ Marketing, the Affiliate Marketing Handbook provides all the information one would need to excel in affiliate marketing, at home or on-the-go.

Affiliate Tracking Software Guide
Another offering from PTAJ Marketing that helps affiliates learn the ins and outs of affiliate tracking software, which any good marketer will tell you is the most important part of a successful campaign.

Millionaire Network
Are you an “elite” affiliate? If you are, you may just fit right in with Piranha Media’s Millionaire Network, and then you’ll have access to this great app that helps users track campaigns, clicks, sales, conversions and more from virtually anywhere.

HootSuite
These days, you can’t really be much of an affiliate marketer without a social media presence. The popular HootSuite dashboard solution now offers an app that helps users aggregate their social network profiles and automate updates to make sure their message reaches the right audience at the right time.

SEO Search Ranking
This helpful app provides users with information about keyword ranking, allowing them to simply enter their site information to see what keywords they’re competing against and how their site ranks against the competition.

Analytics App
The heart of affiliate marketing is in analysis, right? Well, no app is better named for the job than Analytics App, which leverages the power of Google Analytics to provide users with detailed information about their websites, including unique visitors, bounce rates and time on site, among many other metrics.

Measuring Funnels with Flurry App Analytics

Pete Prestipino — Mon, 09 Apr 2012 14:30:00 GMT

As mobile applications become a core aspect of running a business (not just a Web business), analytics is increasingly taking center stage. And within apps, there's lots of data to be had.

With little in the way of standards, however, most developers struggle not just with what's important but how to translate that to meaningful information.

With a suite of powerful new features, Flurry Analytics customers can now build funnels to measure their most important conversions, stay notified of trending metrics with alerts and create custom dashboards to access key metrics in one convenient place. Ten thousand new customers have adopted Flurry Analytics since December 2011, and with 35,000 additional apps added to the system, the total is now more than 170,000.

Over that same time period, Flurry Analytics application sessions tracked per day increased from 760 million to 1.2 billion, an increase of more than 50 percent.

“We have a diverse audience using our analytics service, ranging from business decision-makers to product managers to developers,” says Flurry CEO Simon Khalaf. “This upgrade gives every stakeholder the ability to get to the data that matters most, and gives them the chance to act immediately.”

All new features are available to all apps already using Flurry Analytics on iOS, Android, HTML5, BlackBerry and JavaME.

Tapjoy Partners with iOS and Android Developers

Michael Garrity — Thu, 18 Aug 2011 00:00:00 GMT

Tapjoy, a company who specializes in mobile content monetization platforms, made a blockbuster announcement this week that they have partnered with many top iOS and Android application developers, which allows them to deliver safe, consumer-friendly and ad-funded payment options to over ten thousand apps.

Tapjoy's platform utilizes virtual goods, currencies and banner ads to increase a developer's app revenue. They are based on a "pay-per" model that rewards users for completing actions, such as downloading another app in Tapjoy's (or the developer's) network, or some other, game-specific action based on what they're currently playing.

Some of the prominent developers who have partnered with Tapjoy are OMGPOP, Moblyng, Craneballs Studios, Game Circus and Spry Fox and, yes, those are really their names. These companies have a global reach of about 250 million consumers with approximately 30 million daily active users. (How can anybody not be drawn to games like OMGPOP's Puppy World?) That's a lot of people and, potentially, a lot of revenue.

In a day and age where mobile advertising is steadily rising, those developers most attuned to leveraging their virtual currencies are going to find themselves coming out on top. It's also important, however, that developers woo new users to their existing long tail of apps.

Many of Tapjoy's latest publishers also serve as advertisers for the company by acquring new installs and qualified user engagements through the company's performance-driven ad marketplace. Currently, Tapjoy claims to deliver over 1 million ad completions every day for both app developers and brand advertisers.

Still, many consumers remain weary about the action-reward model of mobile gaming, but it has proven to be a lucrative market for some developers.

AppMakr Near 2,000 Apps in Just Six Days

Pete Prestipino — Mon, 11 Jan 2010 16:00:00 GMT

So you want to build an application for the iPhone but don’t know where to start? You could hire a pricey developer, or (like nearly 2,000 others in the last week alone) you could turn to AppMakr, a service launching out of beta last week which is receiving a lot of buzz.

The AppMakr service enables anyone to create a mobile application using a “What You See is What You Get” WSYWIG interface. Users can enter a website URL or keywords and AppMakr will create a sample iPhone app in under 30 seconds built from that content. For a limited time, AppMakr is offering a $99 discount coupon through Janyuary 31st (use coupon “LAUNCH” at checkout.

Users can customize the iPhone application by adding content feeds (Twitter, RSS, iTunes podcast, Flickr, YouTube, etc.), changing the app’s branding (icon, splash screen, tab icons, header image, and text colors) and monetizing the app by charging for it on iTunes, or by including ads from AdMob or Medialets.

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