Mobile Search Insights - 49% Make Mobile Purchases

Pete Prestipino — Mon, 28 Mar 2011 17:00:00 GMT

Performance marketing agency Performics last week released results from its 2011 Mobile Search Insights study.

The study revealed that of people using the mobile Web at least weekly, more than half (57 percent) use the mobile Web more than once/day, with more than three quarters (77 percent) using mobile search more than five times in the last month.

It's not just the frequency that is important however, but also the satisfaction and adoption of mobile search. 75 percent of respondents saud that mobile search makes their lievs easier and 53 percent said access tomobile search has changed the way they gather information.

“Mobile paid search has surged as a percentage of overall paid search spending for our clients, particularly over the last 15 months,” said Daina Middleton, CEO of Performics. “We expect March to be the double digit tipping point, when mobile paid search will represent at least ten percent of paid search impressions for all Performics clients.”

All that usage and value of course leads to one important thing - sales. 49 percent of respondents made a mobile purchase in the last six months. That's almost enough to make you rethink your mobile strategy entirely, right?

Mobile Search Gaining Ground with Users, Marketers

Linc Wonham — Mon, 21 Mar 2011 22:30:00 GMT

Analysts at digital marketing agency Performics are expecting a little March Madness of their own. If estimates are correct, mobile paid search will hit the double-digit tipping point this month, meaning that it will represent at least 10 percent of paid search impressions for all Performics clients.

“Mobile paid search has surged as a percentage of overall paid search spending for our clients, particularly over the last 15 months,” said CEO Daina Middleton.

Driven by the steady upswing in paid search spending, Performics conducted the 2011 Mobile Search Insights Study with ROI Research to examine the search habits of mobile users more closely. The report focuses on people who use the mobile Web at least weekly and found that more than half (57 percent) use the it more than once per day, and that more than three quarters (77 percent) use mobile search more than five times per month.

Other findings about users’ mobile search habits included the following:

•    84 percent look for local retailer information
•    82 percent find online retailers
•    75 percent said mobile search makes their lives easier
•    73 percent find a specific manufacturer or product Website
•    71 percent learn about a product or service after seeing an ad
•    68 percent find the best price for a product or service
•    63 percent said access to mobile search has changed the way they gather information
•    63 percent search before purchasing offline in a store or from a catalog
•    32 percent said they use mobile search more than search engines on their computers

Use of mobile search at home topped the list with 81 percent reporting evening use, 80 percent reporting weekend use and 59 percent reporting use before work. Another 61 percent reported using mobile search at work. Respondents also revealed dual screen multi-tasking, reporting at least occasional use of mobile search while watching TV (66 percent) or using the computer (45 percent).

The study examined differences in mobile search adoption and use across gender and age groups, and the differences across 12 top product categories including apparel, appliances, automotive, CPG, electronics, financial services, travel and more.

'Net Features : mobile search insights

Mobile Search Insights - 49% Make Mobile Purchases

Mobile Search Gaining Ground with Users, Marketers