Mongoose Metrics Launches QR Call Tracking

Michael Garrity — Thu, 20 Oct 2011 17:00:00 GMT

The hottest ticket of the fall was to the eMetrics Marketing Optimization Summit, and it was there that enterprise-level phone conversion optimization company and call tracking solutions provider Mongoose Metrics announced the launch of its QR Call Tracking solution.

QR (Quick Response) codes are rapidly growing in popularity as more and more consumers begin purchasing smartphones. Recent studies indicate that about two-thirds of all potential consumers have been in contact with QR codes, and about one-third have used them.

Marketers, for their part, are finding many innovative ways to incorporate these bar codes into their campaigns, and now Mongoose will allow these them to integrate QR codes into call-tracking campaigns, as well.

Mongoose Metrics claims that their technology will "maximize conversions via Web and mobile devices," as QR Call Tracking will immediately connect smartphone users and advertisers "at the right time in the buying process," and also provide the advertisers and marketers with behavioral data.

Whenever marketers attach QR codes to advertisements to link users to content on the Internet, they are also be able to drive a number of phone-based actions like email, SMS and simply connecting a mobile device to the Web. Mongoose Metrics will add another layer of depth to this process by integrating these bar codes with call tracking technology. Combining these technologies will help marketers "understand the behaviors of their prospects." The idea being that if a markter and/or advertiser knows what drives conversions, they can refine and optimize their QR efforts to continue to increase them.

More information about QR Call Tracking can be found here.

Call Tracking Solutions at Kenshoo Local

Pete Prestipino — Wed, 08 Sep 2010 18:35:00 GMT

As the Web evolves, the community of Web professionals move ever closer to true integrated marketing. Those standing at the forefront of this evolution are often the analytics vendors, whose services sit squarely between services and the consumers of those services.

For example, those advertisers bidding on keywords should know which terms and phrases are making the phone ring (and what happened on the call). Analytics vendors providing call tracking to the rescue. The result of knowing this information (courtesy of your analytics vendor) s that by understanding the correlation between a phone call and conversions, it is then possible to say which campaign modification or adjustment resulted in the phone call.

Call tracking and conversion analytics solution provider Mongoose Metrics, and KENSHOO Local, a provider of PPC campaign automation software for local SEM marketers, today announced a partnership wherein Mongoose Metrics will deliver a call tracking reporting and online-to-offline call conversion optimization solution to Kenshoo Local clients. The platform aims to help directories, CMR’s (certified marketing representative), and local marketing service providers to increase call conversions for their clients by identifying and optimizing towards highest converting keywords in search marketing campaigns.

“The combination of KENSHOO Local and Mongoose Metrics, two leaders and innovation powerhouses in their respective fields, provides advertisers with increasingly effective solutions to connect more consumers and advertisers in a way that drives the most value to their businesses– via a phone call, “said Sivan Metzger, General Manager of KENSHOO Local. “We look forward to bringing more such innovations to market with industry leading partners like Mongoose.”

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Mongoose Metrics Launches QR Call Tracking

Call Tracking Solutions at Kenshoo Local