mPoria GoLo A Mobile Dream For Merchants

Administrator — Thu, 31 Jan 2008 16:09:00 GMT

Mobile commerce service provider mPoria announced the launch of "GoLo™" -- a mobile consumer shopping service with some interesting twists. What's unique about the GoLo service (besides that its designed for mobile devices) is that mPoria drops the retail price of each featured product every few seconds until the item either sells out or its retail tag reaches zero. The service also allows consumers to locate featured merchandise, monitor dropping prices, and make purchases.

"We are thrilled to introduce this one-of-a-kind interactive mobile shopping service to consumers. GoLo gives consumers the chance to purchase popular products at deeply discounted prices and possibly even attain them for free," said Hossein Mousavi, Executive Vice President at mPoria.

The GoLo service showcases products from more than 100 merchants offering everything from electronics and apparel to designer perfumes. To participate, consumers simply the mporia GoLo site on their mobile phone browser to access the mobile shopping mall. Once there, they will find a current featured item and associated discount pricing that they can monitor throughout the day, set text message reminders or buy right away. They will also find a schedule of upcoming products to be showcased. Consumers can purchase all showcased items through GoLo using a credit or debit card, or PayPal.

All in all, a pretty innovative service offering.

mPoria/Second Act Mobile Case Study

Pete Prestipino — Tue, 29 Jan 2008 14:26:00 GMT

While mobile projections continue to soar, there are many that are not believers yet - I consider myself one of them. But when you get review a case study from mobile luminaries like mPoria on how well it worked for at least one company, it's easy to see how it could change the mind of many.

Second Act, an Internet retailer of electronics products, was looking for an edge up on the competition (sound familiar?). “The typical Second Act customer is looking for the best deal and they’ll use any resource available to find it. This means their cell phone, computer, or PDA,” said Second Act COO Mark Redetzke. “Our consumers use the Internet frequently for product and price research, and a lot of the time, they will even drive store-to-store to compare prices. This makes it all the more important for Second Act to be accessible to these consumers no matter where and how our customers are shopping.”

Enter mPoria. To date, there are more than 250 million wireless subscribers in the U.S. alone, with nearly 40 million accessing the mobile web on a regular basis. This presents a significant sales and marketing opportunity not only for Second Act, but for millions of other merchants nationwide. Second Act signed up to use mPoria’s GoMobile! service – an m‐commerce solution that enables merchants to build, customize and monitor an entire mobile shopping site from a web‐based interface. Using GoMobile!, Second Act launched its own mobile shopping site in less than 2 days. Redetzke continued, “Site set‐up was simple, cost‐effective, and required zero in‐house development expertise, making this literally a no‐brainer investment.”

The results? Second promoted their new mobile store in a holiday marketing campaign (email) offering mobile shoppers rebates on merchandise purchased through the mobile site. The company also implemented a banner creative on the homepage of their e‐commerce site which included details about their m‐commerce site and the promotion. In the short 5‐week period Second Act ran their holiday campaign the company generated approximately 100 orders at an average order size of $1,350. More importantly, extrapolating out revenue to twelve months Second Act is on pace to generate approximately $1 million a year in sales. “Expanding to the mobile channel was one of the best moves we’ve made for our business,” reports Redetzke. “Within our overall marketing mix, m‐commerce has proven to be one of the most efficient channels coming in well below 5% cost as a percentage of revenue.”

'Net Features : mporia

mPoria GoLo A Mobile Dream For Merchants

mPoria/Second Act Mobile Case Study