'Net Features : music

Vimeo Adds Cloud Tool and New Soundtrack Options

Michael Garrity — Fri, 01 Jun 2012 15:30:00 GMT

Growing YouTube alternative Vimeo is looking to attract more video creators to its platform with the addition of some new features – a cloud-based enhancement tool and new soundtrack options.

The Enhancer will allow video publishers to make changes to their content without having to edit them on a desktop and then re-upload them onto the site. In other words, creators can edit from Vimeo’s website, which includes being able to instantly add music to their videos, update audio levels and control a song’s starting and ending point.

Through a collaboration with music partner SmartSound, Vimeo has also added almost 4,000 new soundtrack options on top of the 50,000 titles that were already available through its soundtrack tool. These new options are supposed to make way for improved flexibility.

At the price of $1.99 per song for a personal license, or $19.99 for a commercial license, users will be able to create custom soundtracks for their videos using SmartSound songs. For greater customization, users will be able to control the length, arrangement and instrument mix of the tracks.

Promote Your Shows on Facebook with ReverbNation

Michael Garrity — Sun, 18 Dec 2011 00:00:00 GMT

Many artists and music industry professionals turn to ReverbNation for marketing, promotion and social media tools, so they should be pleased to hear about the company’s newest beta launch of a solution to help music venues drive better attendance and ticket sales.

PROMOTE IT for Shows is a new product that fits into ReverbNation's established PROMOTE IT line of Facebook music promotion tools.

The system is based on the idea of helping venues (of all sizes) reach the right local people, and then encouraging those users to respond and invite friends to join them. It will also “learn” what works for venues based on previous campaign performances.

The new tool will focus on moving beyond traditional advertising techniques to create new relationships between venues and local music fans by encouraging users to “Like” venue pages and sign up for email lists. Venues will even be able to offer free tickets to early responders, if they want.

Prominent venues already using PROMOTE IT for Shows include LA’s Roxy Theatre and New York's The Knitting Factory and Brooklyn Bowl.