'Net Features : mybuys

Brooks Brothers Personalizes Shopping Experience

Amberly Dressler — Fri, 15 Mar 2013 16:43:00 GMT

In 1818, Brooks Brothers became the first ready-to-wear fashion emporium in America with the opening of its initial store. Nearly 200 years later, the iconic retailer continues to transform its business to meet the changing needs of consumers across channels.

Its new e-commerce site, brooksbrothers.com, was launched on the Demandware Commerce platform and will be tightly integrated into new merchandising and store systems. Brooks Brothers will also use Demandware for international expansion.

"Over the past two centuries, many things have changed, but Brooks Brothers' commitment to innovation and a superior brand experience has not wavered," said Ken Seiff, EVP, direct and omni-channel at Brooks Brothers. "We want to serve our customers in the most exceptional ways regardless of which channel they choose to engage with us. This means knowing their preferences and providing a personalized shopping experience at all times."

On the retailer's home page, for example, there is a "May We Recommend" section that features products "carefully curated and personally selected for you." Brooks Brothers uses a pre-built integration from Demandware's LINK Technology Partner, MyBuys for the recommendation engine (see below). MyBuys offers cross-channel personalization for retail.

MarketLive Merchants Get MyBuys Remarketing

Pete Prestipino — Mon, 06 Jun 2011 15:30:00 GMT

Ecommerce software provider MarketLive has partnered with MyBuys, a profile-driven remarketing suite. Unless you've been living under a rock the past six months, you'll know that remarketing is the hottest thing in e-commerce since the rise of sophisticated product recommendation technologies.

The MyBuys Profile-Driven Remarketing Suite gives retailers multiple options (email and display advertising) for bringing shoppers back to their sites to buy for the first time, or to encourage repeat purchase. MyBuys, (much like other remarketing solutions, learns about each individual shopper and understands the brands, products, and attributes of interest, then uses those insights to send targeted emails and personalized display ads to each shopper, enticing them to return.

“We constantly look for ways to add value for our merchants by enhancing the already robust marketing, merchandising, selling, servicing, and analytics capabilities of our eCommerce platform,” said Mark Pierce, President of MarketLive. “The agreement with MyBuys builds upon and strengthens our long-term partnership and gives MarketLive merchants seamless access to the MyBuys Remarketing Suite. The solution will enhance merchants’ ability to generate repeat sales and increase customer loyalty.”

MyBuys: I Buy, You Buy, We All Buy

Pete Prestipino — Tue, 10 Jun 2008 16:32:00 GMT

Much like the current emphasis on social, recommendation engines are hot - real hot at this year's Internet Retailer conference and exhibition. MyBuys, a personalized product recommendation solution for online retailers, is one vendors selling these typs of services and with only a cursory look on my part, it's definitely one to consider if increasing average order value, CTR and customer lifetime value are prioritities - which they should be.

My Buys enables retailers to build deep profiles based on each shopper's behavior. Using its patented algorithm and real-time optimziation techniques, MyBuys is able to deliver user-specific, personalized and relevant product recommendations to users about items that they may want to purchase (even before they buy them) based on history, previous orders, etc. Web recommendations and personalized alerts are the tools to make it happen. Not neccessarily revolutionary, but interesting nonetheless. The benefit of all this recommendation technology is the increase in average order value, conversions rates, and click-through rates which when looked at collectively could lead to a higher lifetime value for each customer. Retailers such as Lancome, Skechers and others have already teamed up with the Redwood City, California company.

So what type of merchant is MyBuys right for? MyBuys is truly for high end retailers. Merchants will need to provide a data feed and two years of purchase history to have the solution implimented. Don't have that? Not a fit - move on. If it sounds like a fit, MyBuys does the rest, designing and building communication templates for email and the Web, generating Web-based reports and analysis, etc. The service is risk free (no implimentation fees) and offers a 90-day tiral with no set-up fees, consulting fees or upfront costs.