Monetization Tools for B2B websites

Pete Prestipino — Tue, 08 May 2012 15:17:00 GMT

Rev Response - a publisher network focusing on the digital B2B community which is part of NetLine - has released a new suite of monetization tools that are worth a look.

It’s new Offer Lightbox will likely be the most appealing to B2B publishers. The tool provides the capability to fire a lightbox with a contextually relevant ’Featured Free Resource’ to appear when readers visit a site. The resources displayed/offered within the Lightbox are from NetLine and thus restricted to content such as eBooks, reports, and PDF’s from advertisers.

RevResponse also realizes the importance of a “minimalistic monetization experience.” The platform’s Slideout Box is triggered when a reader is scrolls halfway down the page – in theory not disturbing their experience (hence minimalistic). Finally, the RevResponse TopBar is another tool that will likely also appeal to publishers. Similar to toolbars at the top or bottom of screens that follow a user as they move up and down the page, the TopBar (which can be minimized and maximized per the readers preference) displays one featured offer each time a visitor comes to a page.

“We’ve continued to watch publishers struggle to evolve their audience monetization strategies over the years. Much of the industry continues to focus on the revenue optimization of traditional IAB positions on a given publisher site. What about the other 97% of a site? We’ve decided to offer publishers the tools and the platform to diversify their revenue streams while simultaneously richening the overall user experience of their site,” said David Fortino, VP Audience Development, NetLine Corporation.

WM Morning Wire: 10-7-08

Pete Prestipino — Tue, 07 Oct 2008 12:47:00 GMT

Welcome to October 7th, 2008! Below are a few press release that caught our attention this morning that you might find interesting. We'll be covering some of these releases throughout the day. If you have a news announcement you would like to share with the Website Magazine community, please contact Website Magazine editors now.

Advertise on YouTube Videos: AdnTube.com announces the launch of its online service connecting advertisers and YouTubers for agreement to put ads on videos. Monetary incentives are offered to videographers (YouTubers, metacafe-ers, etc.). Rather than the pre-roll or after-roll ads inserted by most video hosting sites, these ads are blended into the content of the videos during the video-making process, much like videos showing James Bond driving a Ferrari, a college dorm room with a Dell Inspirion laptop on the desk, or an actress sipping from a Starbucks Tall coffee cup.

Google AdWords Cheat Sheet - Beat the AdWords System with Ease: SharewarePromotions have publically released their Google AdWords Cheat Sheet - a concise, easy to understand guide to getting the most out of an AdWords account without having to spend as much money.

DiscountASP.NET Launches Microsoft URL Rewrite Module on Windows 2008 Hosting Platform: DiscountASP.NET, a leading innovator in Windows hosting, announces being the first host to introduce Microsoft URL Rewrite Module for IIS 7.0 on their Windows 2008 hosting platform.

NetLine Launches RevResponse.com Business-Focused Ad Network: NetLine Corporation has announced the official launch of RevResponse.com, a business-focused ad network designed for millions of website owners and content publishers.

Funambol Launches Free Ad-funded Open Source Mobile'We' Showcase: Funambol, the leading provider of open source push email and mobile sync for the mass market, today announced it has added mobile ads to the myFUNAMBOL portal. The result is the first live proving ground for understanding how mass market users accept and respond to a free open source Mobile'We' service that is funded by mobile advertising.

Zuora, Inc. Launches Second Product, Z-Payments, with Integration to PayPal: Zuora, Inc., formed by Software-as-a-Service (SaaS) industry veterans from salesforce.com and WebEx to revolutionize the online subscription industry, today announces the release of its second product, Z-Payments. Z-Payments is the first complete payment solution built for subscription businesses. As part of this announcement, Z-Payments will come pre-integrated with the ability to accept PayPal payments

AdBuyer.com Launches Online Media Buying Platform: AdBuyer.com announced the release of its free platform to easily create, manage, and optimize online advertising campaigns across search, content and display.

More Publishers Embrace Tremor Media's Acudeo Video Monetization Platform: Tremor Media, the leading global online video advertising network, announced today that adoption of its Acudeo Video Monetization Platform has grown to more than 400 Web publishers including Broadcast Interactive Media, Delve Networks, Minyanville, RipeDigital and Voxant, among many others. The rapid adoption of Acudeo has enabled Tremor Media to build the largest, most flexible in-stream ad network in the industry.

'Net Features : netline

Monetization Tools for B2B websites

WM Morning Wire: 10-7-08