'Net Features : neverblue

Tracking Multiple SubIDs for Mobile Marketing

Pete Prestipino — Mon, 04 Jun 2012 18:30:00 GMT

Performance marketing company Neverblue just announced a new feature that provides mobile publishers and advertisers the ability to identify different traffic quality characteristics and adjust their digital strategies accordingly.

The new Multiple SubID tracking and support enables Neverblue clients to capture up to five traffic-specific parameters to track mobile information such as device, carrier, mobile site, or app. Advertisers are also able to identify traffic quality characteristics, providing publishers an opportunity to expand traffic in areas that match that of advertisers' interest.

“Running effective mobile marketing campaigns requires tracking and analyzing much more data than traditional internet campaigns,” notes Gregg Stewart, vice president of new media platforms at Neverblue.

“Advertisers, media buyers and publishers who use our flexible multiple SubID tracking system can track the information elements that are the most important drivers of mobile campaign performance in conjunction with our mobile analytics tools to quickly and cost-effectively optimize their campaigns for volume and quality metrics."

Optimize Affiliate Traffic with Day Parting Tools at Neverblue

Pete Prestipino — Thu, 27 Oct 2011 20:00:00 GMT

Lead generation network NeverBlue has launched day parting repoting in its affiliate interface. The feature will enable affiliate to optimize campaigns by understanding how clicks and conversions occur by hour of the day, day of the week, week of the month, and month of the year.

“Our affiliates expressed interest in having the ability to pinpoint exact times of increased traffic,” said Breen Liblong, Neverblue’s Director of Technology. “We value our partners’ feedback and decided to create day parting reporting that easily integrates into our current affiliate interface.”

Neverblue’s day parting technology offers intuitive filtering options that include the ability to filter based by country and region. Additionally, day parting reports have the capability to be set to match the time zone of an affiliate’s location. The reports are easily accessed through export files including CSV and XLS files, for deeper analysis.

Neverblue & International Affiliate Tools

Pete Prestipino — Fri, 17 Jul 2009 14:29:00 GMT

CPA Affiliate network Neverblue announced some new tools which will help affiliates better monetize their international online marketing efforts and retain some tracking control.

The affiliate network has made available global country redirects, a modification of Neverblue's proprietary affiliate interface that allows publishers to make more money from international traffic. Affiliates are able to specify the international defaults they want for the advertising campaigns they run. An unnamed display publisher cited a 20% increase in international EPCs since switching.

The other new feature of Neverblue's affiliate network is the addition of the self directed pixel manager. This tool enables publishers to place their own and their party tracking pixels in real time without needing to contact their affiliate manager.

Additionally, Neverblue is rewarding leading publishers with "Out of Bounds," an all expense paid trip to Whistler, BC Canada for a wild weekend of adventure in the home of the 2010 Winter Olympics. You can learn more about the Out of Bounds reward for affiliates at Neverblue Escape.

NeverBlue Lead Gen Goes Global

Pete Prestipino — Wed, 18 Mar 2009 15:40:00 GMT

Lead generation network Neverblue announced international expansion plans.

The company said it will move into Western Europe with a special focus on Germany, France and the United Kingdom.

"Internet marketing and specifically lead generation are growing global opportunities. The international markets will outpace domestic growth," said Hakan Lindskog, Neverblue's CEO. "All of our top advertisers and top publishers are expanding internationally, so Neverblue's strategy is sound."

Neverblue has seen impressive international results to support the investment, with more than 40% of all conversions now occurring internationally and with the UK recently becoming one of Neverblue's top performing markets. The company is now driving over one million leads per month.

An important somewhat related side note: Website Magazine will be publishing a list of the top 50 affiliate networks in its May issue. Keep an eye out for it in the next few weeks.

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