http://www.websitemagazine.com/content/blogs/posts/archive/tags/new+york+times/default.aspxTags: new york timesenCommunityServer 2008 SP2 (Build: 31104.93)http://www.websitemagazine.com/content/blogs/posts/archive/2011/04/21/the-new-york-times-pay-wall-success.aspxThu, 21 Apr 2011 17:22:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:16538Mike Phillips0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=16538http://www.websitemagazine.com/content/blogs/posts/archive/2011/04/21/the-new-york-times-pay-wall-success.aspx#comments<hr /> <p><img src="http://www.websitemagazine.com/images/blog/bricks.jpg" style="float:left;margin:10px;" height="75" width="75" alt="" /> </p> <p>According to its first-quarter earnings, <i>The New York Times</i> has sold more than 100,000 digital subscriptions since it launched the pay wall three weeks ago. Should these paying subscribers continue their subscriptions, NYT stands to earn somewhere around $20 million in the year. That&#39;s a big &quot;if&quot;, however, as four-week trial subscriptions were just $0.99 &ndash; a far cry from the $15-$35 required per month, depending on the depth of content requested.<br /><br /><i>The New York Times</i> set a goal of 300,000 subscriptions for the year. Traffic to NYTimes.com has decreased, although Times Co. CEO Janet Robinson said it was &quot;within our expectations.&quot;<br /><br />The pay-wall experiment is far from over. But if NYT is any indication, consumers are willing to pay for quality content. This, and other recent developments such as Google&#39;s latest updates to promote quality content, show that content not only remains King but has been promoted to Emperor. The content wars are about to begin ... what&#39;s in your arsenal?</p> <div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=16538" width="1" height="1">contentpublishingpay wallnew york times