Voice-Over Merchandising in Site Search

Pete Prestipino — Mon, 29 Oct 2012 14:08:00 GMT

Differentiating the on-site search experience is important for retailers and those that take its development seriously are poised for much greater success than those that do not.

And while this essential feature of e-commerce sites has been improved over the years in myriad ways (e.g. layout, autocomplete, product ratings, richer product images, inclusion of social content, etc.), there remains further opportunities for differentiation. For example, Internet site search provider Nextopia just announced Audio Voice-Over Merchandising.

Based on the keywords used by site visitors, merchants can present a unique audio message for the purpose of optimizing merchandising campaigns or highlighting certain products and promotions. In the case of Nextopia client Primitive Home Decors, a search for “Halloween” generated an audio message about discounts and free shipping Nextopia customers interested in the Audio Voice-Over Merchandising product need only upload a sound recording or record voice-overs directly within the products control panel.

“Many of our customers already leverage keyword based merchandising to display promotional banners based on specific keywords searched,” said Sanjay Arora, CEO of Nextopia. “And now with Audio Voice-Over Merchandising, they can take it one step further by presenting both a graphical representation as well as audio messaging.”

Recent Stories on Nextopia from Website Magazine:
- Magento Integrates Advanced Site Search from Nextopia

Magento Integrates Advanced Site Search from Nextopia

Pete Prestipino — Tue, 02 Oct 2012 15:12:00 GMT

Website Magazine has written somewhat extensively on the important topic of site search before - see the E-Commerce Express column in the November 2012 edition.

It's useful to periodically explore developments from that niche technology sector as strong and unique site search functionality is one of the fundamentals of success in the competitive Internet retail market.

A good example of this comes from Nextopia, which just announced a collaboration with eBay's e-commerce platform Magento. Through the partnership, Nextopia will offer Magento merchants site search tools, provide access to purchase behavior data and the ability to deploy merchandising strategies.

"Nextopia has extensive experience with Magento and we were able to integrate their solution into our Magento store in a matter of days,” said Kyle Faino, Director of Marketing & Ecommerce for Super Supplements. “We loved the ability to customize Nextopia to our business needs and our development team liked the tight integration. Anyone on the Magento platform looking to drive results through enhanced search should take a close look at Nextopia.”

Nextopia currently integration with a broad range of e-commerce technology solutions, including custom ASP, .NET or PHP systems and even hosted solutions like Yahoo! Merchant Solutions, Netsuite and Volusion.

'Net Features : nextopia

Voice-Over Merchandising in Site Search

Magento Integrates Advanced Site Search from Nextopia