Keynote Awards Gold Medal Mobile Retail Sites

Michael Garrity — Thu, 02 Aug 2012 20:30:00 GMT

Just as the 2012 Summer Olympics were getting underway in London, Keynote Systems announced its own event, the International Summer Games for Mobile Retailers.

For three weeks, the mobile communications and Internet performance measurement company will name weekly Gold, Silver, and Bronze winners determined by the “Keynote Mobile Retail Index – World Edition,” which assesses the download speed and reliability of leading mobile retail sites by measuring them on smartphone devices from a variety of countries.

Index scores are based on a combination of a site’s average speed and reliability, and are measured all day, everyday over the course of a week (from Tuesday to Tuesday). The Mobile Retail Index will show average response times, success rates, and a composite score for homepage downloads on selected retailer sites.

Yesterday, Keynote announced the big winners for the first week of “competition.” The popular French brand Chanel took the Gold, largely because of its simple, sleek site that gave it the highest combined score for Load Time and Success Rate, as well as the site’s ability to maintain 100 percent availability.

German companies secured the next three spots, with the country’s Amazon site taking the Silver and ALDI capturing the Bronze. Despite having the fastest measured Load Time for the second consecutive week, Germany’s OTTO just missed out on the Bronze spot, but did make the jump up to fourth place by improving its availability numbers from 98.5 percent to 99.09 percent. Rounding out the top five was Amazon Japan, who secured 100 percent availability for the second week in a row.

Click here to see the whole list of winners for the first week of performance, and don’t forget to keep your eyes peeled to see who takes the Gold next week!

The Olympics Go to Lyris

Pete Prestipino — Wed, 10 Feb 2010 20:00:00 GMT

Email service provider Lyris has been selected to provide real-time alert capabilities to NBC during the network’s coverage of the Vancouver Winter Games.

Lyris will enable the NBC Olympics team to provide real-time updates on medal results, breaking news, athlete updates, schedules and event reminders.

“Today’s consumers have come to expect information in real-time. With powerful online marketing technology from Lyris, NBC is able to bring the “up-to-the-minute” action of the Winter Olympics directly to consumers,” said Blaine Mathieu, CMO, Lyris. “Lyris powered NBC’s Olympic updates for the 2008 Beijing Olympics and is proud to continue the partnership and be the email marketing platform of choice for NBC’s coverage of the Vancouver Winter Games.”

If you’re a fan of the Winter Olympics, you can sign up for those Lyris-powered alerts by going to: http://www.NBCOlympics.com/mobile.

'Net Features : olympics

Keynote Awards Gold Medal Mobile Retail Sites

The Olympics Go to Lyris