'Net Features : omniture

Adobe Genesis Integrations Top 1000

Pete Prestipino — Thu, 02 Jun 2011 21:45:00 GMT

Adobe announced that its Genesis platform, powered by year-old acquisition Omniture, has achieved a rather significant milestone in passing one thousand accredited customer implementations.

Genesis automates the integration of partner solutions with the Adobe Online Marketing Suite. The integrations with Genesis bring together data from many sources into one where customer can analyze and optimize performance across multiple applications.

“Adobe Genesis allows us to easily and reliably bring data together, so we can automatically initiate optimization of our email and personalization marketing efforts. The consumer insights we are able to glean from our Adobe solutions enable us to engage our customers with more meaningful and impactful content, resulting in significant increases in conversion and average order value.”

Some of the integrations currently being offered are in categories including email, ad serving, social media, ratings and reviews, CRM, SEO, chat and more.

“Businesses have to interact with their customers in more relevant and personal ways across an ever-growing number of touch points, making it essential for marketers to have a holistic view of all their digital marketing initiatives across multiple applications,” said John Mellor, vice president of strategy and business development, Omniture Business Unit, Adobe. “The record-setting number of customer implementations of Genesis integrations, coupled with the 50 percent year-over-year growth in Genesis customers, is indicative of the value and importance our customers place on the Adobe Online Marketing Suite as the hub of their digital initiatives.”

The Social Dimension of Adobe

Pete Prestipino — Tue, 15 Mar 2011 00:15:00 GMT

Adobe’s Online Marketing Suite is rapidly becoming one of the most robust solutions available for Web professionals. Adobe last week introduced SocialAnalytics, a product within the Online Marketing Suite which enables marketers to monitor and measure social media.

The application aggregates relevant activity from social networks and online communities and correlates how the activity impacts key metrics and brand perception. Adobe’s SocialAnalytics augments the platform existing social measurement and optimization capabilities with Facebook measurement (insights on Facebook pages, fan demographics, likes/shares), viral video measurement and Twitter measurement. If that weren’t enough, marketers can also view app usage data in context with other social activity.

“The social Web is the largest focus group on the planet and marketers are striving to figure out how best to listen and participate,” said Brad Rencher, vice president and general manager, Omniture Business Unit, Adobe. “What marketers have been missing is a solution that helps them identify the most relevant voices and activities, tie social activity to brand and business impact and then take action to optimize that impact. Adobe SocialAnalytics can inform how a company participates on the social Web, removing guesswork and replacing it with strategies or experimentation built on insight.”

The product is currently in beta and general availability is expected in Q3 of 2011.

Adobe Adds Features to Online Marketing Suite

Pete Prestipino — Thu, 22 Jul 2010 16:30:00 GMT

Internet professionals are beginning to see the fruits of Adobe’s acquisition of business optimization platform Omniture.

Adobe announced several new features have been added to its Online Marketing Suite including advanced bidding tools for Facebook ads, image ad support for the Google Content Network, real-time personalization of content for native Blackberry and Android mobile apps, and some reporting and dashboard enhancements.

One of the most interesting additions for marketers and advertisers are the advanced bidding strategies. Adobe customers now have the ability to identify and target high-performing customer segments on Facebook and automatically optimize the performance of their Facebook display campaigns based on any success metric, such as cost per click (CPC) or cost per thousand impressions (CPM).

Another interesting feature is image ad support for the Google Display Network. Users can import and store images for future creation and delivery of ads through Adobe SearchCenter. Adobe also updated its Test&Target solution so marketesr can personalize online content to specific audience segments.

A feature that really stands out to me is that Adobe has integrated video tracking into its new OSMF (Open Source Media Framework) video player as a way to play and measure online video. This will allow marketers to easily deploy and tag online videos.

“Our focus remains on meeting customer needs and driving innovation into the Adobe Online Marketing Suite,” said Josh James, senior vice president and general manager, Omniture Business Unit, Adobe Systems Incorporated. “The suite, now bolstered by the resources available through Adobe, continues to resonate with existing and new customers. It is becoming the exception for online marketers to utilize Omniture technology for just online analytics. Our customers are becoming increasingly sophisticated marketers and many of them are adopting multiple solutions within the Online Marketing Suite that help them unlock the power of their data to drive conversion and optimize ad spend.”

Unifying Social Media Analytics and Ad Targeting

Pete Prestipino — Mon, 24 May 2010 14:16:00 GMT

Omniture (an Adobe company) announced the availability of a social media display ad solution last week and the visitor acquisition offering dubbed Omniture Search Center Plus will allow marketers to measure, manage and optimize display ad buys on Facebook.

In addition to being able to create and manage advertising buys in the same application used to measure and optimize campaigns, SearchCenter Plus users will be able to use management templates based on conversion metrics to create automated bid strategies. Couple that with the ability for users to benefit from integration of impression, click and cost data from Facebook with site conversion data to optimize for ROI, and you've successfully unified social media analytics with ad targeting - something which has not been done successfully up to this point.

“Social media channels, and Facebook specifically, continue to be an avenue of keen interest for marketers to build intent and customer loyalty,” said Brett Error, vice president and general manager, product and technology, Omniture Business Unit. “SearchCenter Plus helps our customers through the entire social media advertising process including planning, delivering, measuring and optimizing. As an integrated analytics, search marketing and advertising solution, SearchCenter Plus can help drive increased results for Omniture customers.”

Analytics and Optimization Features Within Adobe CS5

Administrator — Thu, 20 May 2010 16:59:00 GMT

Adobe is wasting no time making the most of its acquisition of online business optimization software Omnniture, announcing that several key analytics and optimization technologies have been tegrated into Adobe Creative Suite 5.

Omniture's SiteCatalyst extensions (available for Adobe Flash Professional CS5 and Flash Builder 4) allow designers and developers tomeasure, analyze and optimize integrated data from online initiates and gain efficiences by incorporating content tagging into the content-creation process. Omniture's Test&Target extensions available within Adobe Flash Professional CS5 and Dreamweaver CS5 Employ testing and targeting strategies to identify which video, Web page, promotion or digital assets perform best and deliver relevant content. Finally, Omniture's new SiteCatylust NetAverages service will help developers and designs gain insights into Internet and mobile usage trends through anonymous, non-personal aggregate data such as browser tupe, operating system, mobile device profiles and screen resolutions.

“By making Omniture technology available from directly within Creative Suite 5, Adobe is empowering its customers to easily create, deliver, measure and optimize campaign effectiveness across virtually any digital platform or device,” said Josh James, senior vice president and general manager, Omniture Business Unit. “Today’s successful online strategies must be centered on increasing the engagement, personalization and relevance of the end-user experience. Businesses who recognize this will benefit from increased ROI from their digital marketing efforts, stronger customer relationships and improved quality of the services and experiences accessed by their customers.”

New Software, Solutions to Increase Display Ad Returns

Linc Wonham — Thu, 04 Mar 2010 16:40:00 GMT

Omniture, a leading provider of digital marketing software, has expanded its Online Marketing Suite to help businesses get the biggest returns on their display advertising dollars. A business unit of Adobe Systems Inc., Omniture also announced partnerships with leading ad networks and services to provide remarketing solutions through display ads.

The new software is designed to segment and target critical audiences through display advertising, allowing advertisers to acquire high-value visitors, remarket to previous visitors based on past behavior, and to dynamically serve targeted ad content.

“Expanding our measurement and optimization capabilities into display advertising is a natural next step for the Online Marketing Suite,” said Josh James, senior vice president and general manager of the Omniture Business Unit. “Omniture will continue to add new capabilities to the suite and enter new areas of online marketing to help our customers personalize every aspect of their digital initiatives.”

With Omniture SiteCatalyst, customers can use secure data syndication to automate the sharing of their data with ad networks. The new partnerships Omniture is developing include 24/7 Real Media, FOX Audience Network, Tribal Fusion, Traffic Marketplace, and Collective—The Audience Engine. This solution lets publishers segment their ad inventory using SiteCatalyst data to increase the relevance of display ads served to specific audiences through 24/7 Real Media’s Open AdStream platform.

With Omniture Test&Target, customers can generate display ads that personalize messaging and offers using anonymous visitor attributes. They can create new ads, test content and built in ad-sequencing and frequency-capping capabilities that can increase the efficiency of their campaigns.

With Omniture Genesis, clients choose from a collection of Accredited Application Partners and plug into an integrated platform. Omniture’s expanded Genesis partnerships now include Eyeblaster, DoubleClick for Advertisers, Microsoft Atlas, APT from Yahoo!, PointRoll, Mediaplex, Adform, EyeWonder and D. A. Consortium. These partner integrations offer advertisers increased insight into their display advertising returns by tying on-site conversion metrics from SiteCatalyst.

Omniture Taps Facebook for Social Media Marketing

Mike Phillips — Wed, 03 Mar 2010 16:40:00 GMT

Omniture is a leading provider of "business optimization software." Facebook is the world's leading social network. Put them together and you have a package for the ultimate in social media marketing measurement. Today they announced a partnership in which Facebook analytics and Omniture's Facebook application analytics (and more) will provide marketers the best available solutions to measuring and monitoring social media marketing efforts -- one of the biggest hurdles to date on the way to successfully leveraging social media for business.

From the official press release:

"This alliance can help companies more easily integrate Facebook as a marketing channel in order to connect to and have relevant conversations with Facebook’s more than 400 million active users. As a result, companies will be able to better understand and optimize the impact and ROI of their Facebook investments. Marketers will then be able to incorporate Facebook as an integral part of their unified, multi-channel marketing mix – an approach increasingly used by marketers today for marketing planning, budgeting and execution."

There are two major ways this partnership will help marketers with Facebook.

The first is by using Omniture's SearchCenter Plus, which facilitates the purchasing of targeted Facebook advertising, complete with detailed analytics.

The second is deep reporting on customer engagement through channels like Facebook Pages and applications.

“It is evident that marketing is undergoing a significant transformation as more digital innovations and channels emerge. Accordingly, more and more of our customers’ customers are using Facebook,” said Josh James, senior vice president and general manager, Omniture Business Unit. “With this collaboration between two market leaders, Facebook and Omniture will provide the new tools online marketers need to connect with the right customer at the right time in the world of social media.”

Stay up to date on the latest Internet trends:
Request a professional subscription to Website Magazine,
the most popular print publication on Web success.

Unified Media Reach Data

Pete Prestipino — Mon, 21 Sep 2009 17:40:00 GMT

Recent Adobe acquisition and online business optimization software provider Omniture and digital measurement provider comScore announced a partnership to deliver a "unified digital audience measurement system" - sounds fancy.

The offering will combine Omniture's Web analytics with comScore's new Media Metrix 360 hybrid audience measurement to provide publishers and advertisers a more comprehensive view of online audiences.

To measure digital marketing effectively and efficiently, it is necessary to capture accurate views of audience reach across multiple information sources. As it stands today, publishers and advertisers are limited to to Web analytics and panel-based audience measurement (which consequently have different objectives and employ disparate data collection technologies. This results in dissimilar metrics which often causes confusion. The Omniture/comScore partnership enables publishers to represent themselves in a more comprehensive manner to advertisers, and for advertisers to better optimize their media planning by leveraging more extensive media reach data.

“We are excited to join forces with Omniture, a leader in quality and innovation in the Web analytics industry, to bring this solution to the marketplace,” said Dr. Magid Abraham, comScore President & CEO. “As leading providers of Internet audience measurement and Web analytics, comScore and Omniture are working to provide the marketplace a much-needed solution for consistent Web-wide measurement. This relationship will deliver to our customers the solution that they have been seeking, thus helping to promote and accelerate the usage of digital marketing intelligence for delivering actionable business results and competitive advantage. We believe it will also help the industry overcome concerns of inconsistent measurement of digital audiences and promote further adoption of digital media advertising.”

Stay up to date on the latest Internet trends:
Request a professional subscription to Website Magazine,
the most popular print publication on Web success.

Omniture App Measurement for Facebook

Pete Prestipino — Mon, 01 Jun 2009 16:30:00 GMT

Omniture has created a new tool designed to measure the popularity and success of Facebook applications. Dubbed App Measurement for Facebook, it utilizes the reporting capabilities of the company's online analytics solution SiteCatalyst. The tool is now available for SiteCatalyst customers and is part of the Omniture Online Marketing Suite.

With App Measurement for Facebook, marketers can better understand their users and their engagement with applications. By understanding the relationships among Facebook, site traffic and online channels, marketers are poised to make a big impact with apps and make make more informed, data-driven decisions for social media.

Brett Error, CTO and executive vice president, products at Omniture says: "With more than 200 million active users, marketers are intrigued by the potential of Facebook to help them connect with consumers in personalized and meaningful ways. Yet the relatively young phenomenon of social media has forced marketers to rely on experimentation to tap into that potential. The App Measurement for Facebook solution will deliver actionable insight concerning Facebook applications and help marketers develop data-driven social media marketing strategies that support and positively affect efforts across other online channels."

Sample of the Application Funnel Conversion Report within Omniture's SiteCatalyst:

Analytics: Omniture Unveils Organic Search Segmentation

Pete Prestipino — Tue, 05 May 2009 14:30:00 GMT

Omniture now enables its users to segment reports by organic keyword rankings.

Rank and keyword data will be passed to Omniture SiteCatalyst when consumers click on organic search results. This enables marketers to view organic keyword reports in addition to paid search and other online analytics reports. This is a powerful feature and noteworthy improvement for Omniture users that is sure to provide some valuable marketing insights.

Omniture also announced that its channel partner prorgram now includes more than 500 certified agency and distribution partners, including WPP, IBM, Sapient, Soft Bank Technologies and others. Omniture also counts 46 of the Advertising Age top 50 interactive agencies as channel partners, and 16 of the top 18 e-commerce platform providers also are certified as Omniture partners.

Website Magazine will be ranking the Top 50 Analytics vendors in its upcoming July issue. If you represent an analytics company (or know someone who does), contact a member of our editorial team.

via Web Analytics World

Tools For Tracking Twitter

Pete Prestipino — Sat, 07 Mar 2009 14:25:00 GMT

Omniture is launching a tool that enables marketers to measure brand activity on Twitter.

Through its SiteCatalyst API, Omniture users are able to determine the number of times a term is mentioned on Twitter. The data can then be reviewed and sorted by customer, vendor, employee and other categories. With a little further hacking, brand names can also be paired to other keywords or phrases for more granular tracking. Perhaps the most value-added aspect of SiteCatalyst's Twitter tracker is the ability to set alerts. When a customer's brand has been mentioned a certain number of times in predetermined amount of time, it will send notifications by email or text including the actual tweets, users' Twitter account names and even geographical location.

If you're not an Omniture user, there are few viable options for tracking Twitter. While not nearly as robust as Omniture aims to provide, some minor Google Analytics hacks can provide some insights into how the conversation circulating around your brand affects its products or services. The best option might be to just use the search feature on Twitter and track brand mentions through the available RSS available on search results pages at search.twitter.com.

__________

What's One Great Idea Worth?
Upgrade to a professional-level membership from Website Magazine and find out!

Yahoo! Analytics Beats Google Analytics

Pete Prestipino — Tue, 17 Feb 2009 15:17:00 GMT

According to research by analyst firm CMS Watch, Yahoo!'s Web Analytics service surpassed Google in several key categories in relation to use by enterprises. You might remember that Yahoo! acquired analytics vendor IndexTools back in early 2008.

CMS Watch released its 470-page Web Analytics Report 2009, which evaluates 20 web analytics platforms against 12 potential use-cases. Vendors reviewed include Bango, Coremetrics, GlanceGuide, Intellitracker, Lyris, Nedstat, Omniture, Unica, Visible Measures, and WebTrends, as well as Google and Yahoo!.

CMS Watch found that Yahoo! Web Analytics surpasses Google in several key areas, including:

Better access control options and simpler approach to multi-site analytics
Larger default monthly page-view limits (200MM vs. 5MM – unless you have an active AdWords campaign)
Access to traffic data: Both vendors retain the right to hold and use your web analytics data for their own purposes, but Yahoo! gives you the ability to export out your raw, unaggregated data
Longer historical availability of raw data

CMS Watch also found that Yahoo! Web Analytics had its drawbacks, including an administrative complexity that accompanied its functional richness, and present lack of 24/7 tech support. "Ultimately, for some enterprises, neither Google nor Yahoo! makes a good fit," explained CMS Watch founder Tony Byrne, "and those customers should consider fee-based web analytics solutions."

Omniture Developer Connection

Pete Prestipino — Fri, 17 Oct 2008 13:51:00 GMT

Analytics provider Omniture has announced a Web community designed to help its customers build applications that use their Omniture data.

SiteCatalyst data can be used across third-party aplications, such as an intranet or as a company branded application. Data can be used to create calculated metrics, or format the data to meet specific Internet needs. Developers can also use the data collection API to integrate SiteCatalyst with apps that can't easily be tagged with JavaScript.

Omniture has provided a Getting Started guide (for users with a SiteCatalyst login) which helps new users through the process of learning the prerequisites, enabling the Web services APIs, and testing and authenticating newly developed applications.