The Virtual Economy and Online Gamers

Pete Prestipino — Tue, 02 Mar 2010 17:57:00 GMT

Social intelligence provider Sometrics released some interesting numbers today, indicating that the virtual economy (not the real economy) is really booming.

Sometrics announced it has "dispensed" (still looking for some clarification on that) more than 1 trillion virtual currency credits to game users through its Offer Solution, which delivers offers and surveys to help game publishers increase advertising revenue from free-to-play gamers. Sometrics is connected to more than 100 million game user accounts in 228 different countries and the company’s products currently reside on hundreds of games, with an inventory of more than 7,500 advertiser-based offers.

Sometrics generates eCPMs as high as $700-$900 for its partners. Its Offer Solution reaches across social games, MMOs and virtual worlds, partnering with top publishers in each market – including Playdom, LOLapps, IMVU, K2, NHN, among others. “A year ago we made a deliberate shift in our business to capitalize on what we saw as an emerging trend toward using virtual currency as a way to generate real revenue for publishers of online games and virtual worlds,” said Ian Swanson, Sometrics co-founder and CEO. “We’ve been able to adapt as new needs arise and user behaviors evolve. Our success shows that we’re on the right track.”

Come2Play Announces Virtual Currency

MaureenA — Sat, 12 Sep 2009 09:00:00 GMT

Come2Play announced the release of virtual currency Tokens for use in its multiplayer gaming network. Tokens are used for players to challenge each other on any of the games within the Come2Play network. Winners earn all tokens at the end of each game, and can earn tokens for virtual awards on the site.

Developers can create their own games with Come2Play’s API, and then monetize it through the use of the tokens. Pulbishers can quickly publish games to their sites and earn a revenue share between Come2Play and the game developer.

According to Come2Play’s news release, game developers earn revenue on every website where their game is played including social network applications, widgets and third-party integration.

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'Net Features : online games

The Virtual Economy and Online Gamers

Come2Play Announces Virtual Currency