Trust is (Severely) Lacking on the Web

Pete Prestipino — Tue, 26 Jun 2012 18:10:00 GMT

Trust is the sole building block upon which the hope of conversion rests. Too often however, information publishers, service providers and Internet retailers, don’t give establishing and maintaining trust the priority it deserves.

Privacy management solution provider TRUSTe today released the 2nd Consumer Confidence Edition of its Privacy Index Series which measuers privacy concerns of U.S. consumers and the impact it has on business. The recent findings reveals that 91 percent of U.S. online adults worry about their privacy in general, 88 perecent avoid doing business with companies that don’t protect privacy, and 52 percent don’t completely trust companies with their personal information. That’s not good in any way, shape or digital form.

"TRUSTe's findings show that consumer worry and mistrust remain a clear and present danger in the online world," said Chris Babel, CEO of TRUSTe. "To capitalize on growing online and mobile technologies, businesses must act now to dispel these consumer concerns. By delivering transparency and choice, good privacy management practices have been shown to build customer trust, allowing businesses to strengthen their brand's reputation while pursuing new online opportunities."

Now while TRUSTe provides services directly to businesses which aim to alleviate much of the problem, businesses have any size need to realize just how important a role that trust plays in the conversion process and continually seek out ways to maintain the trust that’s already been built.

Consumer Confidence, Trust and Privacy

Administrator — Mon, 13 Feb 2012 20:55:00 GMT

Privacy management solution provider TRUSTe issued the first Consumer Confidence Edition of its ongoing Privacy Index Series which measures privacy concerns and sentiments of U.S. adults online and the impact on businesses.

The study revealed that 90 percent of online adults worry about their privacy online in general and 41 percent don’t trust most businesses with their personal information online. Most shocking was that 88 percent of online adults avoid doing business with the companies who they believe don’t protect their privacy. And to make matters worse, 95 percent of adults believe companies have a responsibility to protect their privacy online.

TRUSTe's findings reveal an alarming lack of consumer confidence online which can have serious negative consequences for businesses," said Chris Babel, CEO of TRUSTe. "That said, the research also revealed that nearly 60 percent of online adults trust most businesses with their personal information online -- proof that many companies take privacy seriously and are rewarded as a result. TRUSTe is committed to working with businesses to help build online trust with consumers by providing a comprehensive suite of solutions designed to address privacy concerns across all their online businesses on a worldwide basis."

'Net Features : online trust

Trust is (Severely) Lacking on the Web

Consumer Confidence, Trust and Privacy