Delivra, Cantaloupe, Combine for a First for E-mail Marketers

Linc Wonham — Sat, 06 Mar 2010 17:00:00 GMT

Two Indianapolis-based digital marketing solutions firms, Delivra and Cantaloupe.tv, have integrated services to provide the first E-mail marketing platform with video tracking.

Delivra, one of the original E-mail software and services providers, announced that it has added Cantaloupe.tv’s new VideoHere online video platform to its suite of E-mail marketing solutions, giving customers an easy way to add and manage videos within their E-mail marketing campaigns. The platform also closely tracks which members viewed the videos and for how long.

“VideoHere is the kind of plug-and-play video integration tool that our clients have been asking for,” said Neil Berman, president of Delivra. He adds that the system is affordable (starting at $50/month), easy to use, feature rich, and provides insight into the success of each video.

The integration with VideoHere enables Delivra’s clients to insert videos into their E-mail campaigns with a single click and without the need for programming. They can link video play buttons to a pre-built landing page developed by VideoHere, or to a custom-built landing page.

Online marketers can measure video performance with detailed tracking of video impressions, views, times completed, times shared, days viewed and drop-off rate. The video player allows advanced sharing of videos via E-mail, Twitter, Facebook, and by embedded links on Websites or blogs.

Video Advertising Affiliate Program

Pete Prestipino — Tue, 03 Feb 2009 13:56:00 GMT

Video advertising service Jivox announced an online video advertising affiliate program. I've seen thousands of affiliate programs for publishers interested in reselling advertising, but this may be the first I've seen for video advertising.

The program provides three tiers of participation for online publishers and marketing agencies. Publisher partners will receive a co-branded version of the Jivox video ad service to market the services to their advertisers, agency partners will receive a "master" account to offer the same services to their clients and referral partners (much like a traditional affiliate program) will refer advertisers directly to the Jivox site.

"The Jivox affiliate program allows all our partners to participate in the fast-growing online video advertising category by providing three levels of integration into our online video platform," said Jim Gustke, vice president of marketing and product management at Jivox. "The Jivox online video service is a modular platform that includes ad creation, online hosting and targeting, and access to the online publisher network, which allows our partners to offer all or some of its components. No matter how our partners choose to integrate, by signing up as a Jivox online affiliate, they can give their customers access to highly effective, locally targeted video advertising."

Related information and stories on Jivox:

'Net Features : online video marketing

Delivra, Cantaloupe, Combine for a First for E-mail Marketers

Video Advertising Affiliate Program