'Net Features : ooyala

Ooyala’s Content Discovery Technology Increases Video Engagement

Allison Howen — Tue, 17 Apr 2012 10:00:00 GMT

Online video provider Ooyala has launched a new content discovery technology that drove four times the amount of consumer engagement with videos during its pre-release – including an increase in viewing periods, completed videos and revenue.

The technology enables publishers to increase monetization of multi-screen video by using proprietary algorithms, machine learning and collaborative filtering to deliver personalized content recommendations. It leverages data from almost 200 million monthly viewers who watch Ooyala-powered videos on the Web.

The company’s global user base collects more than two billion analytics everyday, which provides insights into viewer behavior and trends. The content discovery engine applies real-time analytics processing to this and other inputs to offer continuous content recommendations that are locally, personally and socially relevant. The recommendations are integrated into the viewing experience, which leads to an increase of revenue streams from advertising, video-on-demand or paywall transactions.

“Forward-thinking content providers have figured out that success hinges on their ability to turn analog dollars into digital dollars,” says Mike McGuire, vice president, research, media industry advisory services for Gartner, Inc. “Capturing the attention and imagination of consumers engaging with TV content in new ways requires highly personalized video experiences driven by real business intelligence, where big data plays a major role.”

Ooyala Facebook Integration Yields Deeper Video Analytics

Linc Wonham — Mon, 31 Oct 2011 17:35:00 GMT

Online video technology provider Ooyala has integrated Facebook data into its latest real-time video analytics solution, allowing Web marketers to customize and track video performance across the segmentations that matter most to their businesses.

Custom Analytics with Business Dimension Reporting enables publishers who leverage Facebook Connect to track detailed demographic and psychographic statistics such as age, gender, hometowns and interests to create more targeted and relevant video viewing experiences for users. Marketers are now able to compare the viewing behavior of distinct audience groups such as males vs. females, Californians vs. New Yorkers, or consumers who love anime vs. those who prefer drama.

These marketers can now really drill down into specific audience segments and make quick decisions based on video performance. This level of insight makes it possible for marketers to specifically target audiences that are most likely to respond to their content, and the data is collected based on tags rather than information associated with individuals, thus protecting the users’ privacy.

“Online, panel data is dead,” says Bismarck Lepe, co-founder of Ooyala. “In a connected world, it’s all about real data that is produced in real-time. The future of targeted video campaigns will revolve around making analytics much more actionable and personalized. Our Custom Analytics offering and Facebook integration marks the beginning of this evolution.”

Ooyala has over 500 customers including global media companies and brands such as Dell, ESPN, Fremantle Media, News International, Sephora, Telegraph Media Group and Yahoo! Japan.

Social T.V. from Ooyala

Allison Howen — Tue, 13 Sep 2011 01:30:00 GMT

Ooyala Inc., an online video technology and services company, has announced Ooyala Social, which is an HD-quality social TV experience that is designed for Facebook.

The social TV platform allows Facebook users to share video with friends and family, live chat while viewing the video, discover new content and watch video across multiple screens and devices.

Ooyala Social provides different business models including rentals, subscriptions, purchases and advertising. The platform also features “screenings,” which allows for content to be unlocked if a target number of people log into Facebook to watch a specific video.

The social TV platform aims for broadcasters, distributers and Hollywood studios to take advantage of Ooyala's Social TV by using the platform to make premium on-demand and live video widely and easily available on Facebook. The platform offers tools for media companies to grow their audience and boost viewer engagement.

“Facebook is becoming an increasingly important distribution channel for media companies,” says Bismarck Lepe, president of products and co-founder, Ooyala. “Because of its 750 million monthly unique users, it offers a compelling complement to distributing video online via YouTube. We expect more and more companies to follow the lead of Warner Brothers, Miramax and Netflix as they build direct to consumer video distribution models on Facebook."

Other features of Ooyala Social include the ability for users to share or “loan” a show, the ability to watch videos on all devices, including mobile and tablets, and the ability to purchase, rent or subscribe to videos.

Ooyala Adds Analytics to YouTube Vids

Pete Prestipino — Tue, 27 Apr 2010 13:39:00 GMT

A new feature from video platform provider Ooyala announced today allows publishers to add YouTube videos directly to their account, display the videos through their own player and use the systems existing analytics platform.

What this means for users of the Ooyala video player is that they will be able to use YouTube content alongside existing libraries of in-house videos while maintaining a consistent look and feel. Leveraging the available user generated content from YouTube and bundling it with some powerful analytics will provide a video solution that will be immensely appealing to mid-tier publishers.

"Publishers average a 2x increase in engagement when they add online video to their sites," says Bismarck Lepe, co-founder and President of Product at Ooyala. "Higher engagement means more revenue. Unfortunately, many publishers haven't figured out how to create, publish and manage online video. The ability to manage YouTube videos inside Ooyala gives our publishers access to the world's largest repository of short and long-form video, improving the content experience they've created on their own site and creating more monetization opportunities."

Ooyala Turning Japanese

Pete Prestipino — Wed, 27 Jan 2010 18:16:00 GMT

Video technology provider Ooyala launched its Japanese website today. While an announcement like that would not usually not warrant even a shrug, it does signify that video is going global at a rapid pace and both marketers and agencies know it.

Ooyala has done well in North America and Europe and is looking to Japan as it continues a global expansion. All Ooyala features (uploading, analytics, syndication and ad serving) can all be managed in Japanese. For Japanese companies with an international footprint, the company's video player automatically detects the browser language settings and adjusts the player controls and closed captioning to accommodate the viewer.

“Online video is revolutionizing media consumption globally, and the Japanese market represents an exciting opportunity for us," says Chris Wong, Ooyala SVP of Corporate Development. "By March of 2011, the Japanese government is planning to have broadband across the entire country, with over 75% of the population getting fiber directly to their home. With the deployment of this high-speed broadband infrastructure and mass proliferation of web-connected mobile devices - this will make it possible for companies to leverage our platform to deliver richer and more engaging video content directly to their consumers.”