Mirror Image Partners with Oculu

Michael Garrity — Thu, 01 Sep 2011 16:00:00 GMT

Two big names in the world of Web content distribution announced today that they will be begin a partnership to offer video delivery, management and reporting capabilities to their users.

Mirror Image Internet is a company who combine an edge-based cloud computing network and a high performance content delivery platform as a way to help customers launch and monitor their online marketing strategies. Among the many services they offer are edge computing, streaming services for video (both live and on-demand) to desktops, mobile and IPTV set-top boxes and an integrated content distribution that let's users cache content and download files.

Today, they announced a deal with Oculu, a fully-featured online video platform currently delivering videos on 350 websites.

With Oculu, customers are able to easily upload and manage their video campaigns online. Now, as a result of this partnership, Oculu users will be able to upload a variety of video file types to Mirror Image's global network and then receive code in three different video formats, either overlay, embedded or light-box.

All customers need to do is to choose their preferred format and then place the code on their website. From here, they will be able to manage their account(s) and view the results of their work as displayed through a wide range of reporting data.

For the foreseeable future, Mirror Image's global high performance content delivery network will play the crucial roles of both delivery and storage service for all Mirror Image and Oculu customer videos. This service is very helpful to customers of both services. Now, Mirror Image users have a trusted, powerful and feature-heavy online video platform on which to host their videos, while Oculu customers now have a greater reach to distribute their content via Mirror Image and their cloud network, as well as a means for deploying, monitoring and refining their online strategies.

Interested parties can try the service for free for fifteen days and, if satisfied, can upgrade to the paid service afterwards. Oculu have a variety of online video platforms that they offer, and packages start at $19 a month. For companies that need additional video plays or storage in excess of the five pre-packaged options, Mirror Image will provide individual quotes.

Freemium Models and Partnerships

Pete Prestipino — Thu, 30 Apr 2009 16:05:00 GMT

The debate regarding offering products and services as a freemium rages on.

The model of many Web 2.0 style sites, freemiums are by far the prominent choice (78%) for those looking to weather the economic downturn (compared to 27% for the subscription model) according to a survey conducted by Yola (formerly SynthaSite) at the Web 2.0 Expo earlier this month.

Yola found that nine out of ten respondents believe partnerships will be the primary driver for innovation in 2010. Website advertising, no longer the fastest route to profitability, has been eclipsed by strategic partnerships and premium services, according to the respondents. Not surprisingly, nearly all those surveyed are using social networking tools like Facebook, Twitter and LinkedIn to establish an online persona for themselves. One interesting finding in the survey was the belief that online auction sites have peaked, leaving the door open for new forms of e-commerce among websites in the future.

“Web 2.0 Expo attendees are some of the most well-connected, online savvy individuals in the world,” said Vinny Lingham, CEO of Yola. “Their viewpoints shape the way the average consumer will operate online in a few years. Their responses confirmed some of the tenents we have built Yola around: individuals are eager to build a personal presence; free is key; and strategic partnerships are a driving factor in the Web 2.0 world.”

Additional survey findings include:

90 percent of respondents believe partnerships will be a driving factor for Web 2.0 innovation over the next year.
46 percent of respondents saw strategic partnerships as the fastest route to profitability; 42 percent believe it's only subscription-based services, and 39 percent believed it was advertising.
Only 8 percent believed online auction sites will grow this year.
97 percent of respondents use Web 2.0 tools (Facebook, Twitter, LinkedIn, etc.) to establish an online persona.

'Net Features : partnerships

Mirror Image Partners with Oculu

Freemium Models and Partnerships