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<?xml-stylesheet type="text/xsl" href="http://www.websitemagazine.com/content/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>'Net Features : patents, engagement</title><link>http://www.websitemagazine.com/content/blogs/posts/archive/tags/patents/engagement/default.aspx</link><description>Tags: patents, engagement</description><dc:language>en</dc:language><generator>CommunityServer 2008 SP2 (Build: 31104.93)</generator><item><title>Rating Content from Social Graph Data</title><link>http://www.websitemagazine.com/content/blogs/posts/archive/2011/02/08/rating-content-from-social-graph-data.aspx</link><pubDate>Tue, 08 Feb 2011 19:33:00 GMT</pubDate><guid isPermaLink="false">1e469e21-c924-44fa-a132-47b5d0a8ad47:16009</guid><dc:creator>Pete Prestipino</dc:creator><slash:comments>0</slash:comments><wfw:commentRss xmlns:wfw="http://wellformedweb.org/CommentAPI/">http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=16009</wfw:commentRss><comments>http://www.websitemagazine.com/content/blogs/posts/archive/2011/02/08/rating-content-from-social-graph-data.aspx#comments</comments><description>&lt;hr /&gt;
&lt;p&gt;&lt;b&gt;&lt;img height="73" width="73" src="http://www.websitemagazine.com/images/blog/lijit-mini.png" style="float:left;margin:15px;" alt="" /&gt;Site search and &amp;ldquo;engagement tool&amp;rdquo; provider &lt;a target="_blank" href="http://www.lijit.com/"&gt;Lijit Networks&lt;/a&gt; announced it has been granted a patent for rating content based on social graph data. 
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The patent covers methods and systems that query a mathematical model of a trust network of interconnected individuals and return a subjective rating of content associated with those individuals. Lijit&amp;rsquo;s network search technology, which is covered by the patent, is used on over 15,000 publisher websites. 
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&amp;ldquo;This patent supports and protects some of the key intellectual property used in Lijit&amp;rsquo;s service offering,&amp;rdquo; said Todd Vernon, CEO and founder of Lijit Networks. &amp;ldquo;Lijit&amp;rsquo;s Custom Site Search allows people in the online world to leverage a social network of interconnected people to find products, services and information from sources with whom they have formed a trusted relationship.&amp;rdquo;
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