'Net Features : pepperjam

CPC Compensation at Pepperjam

Pete Prestipino — Mon, 06 Jun 2011 14:00:00 GMT

The Pepperjam Network, a division of GSI Commerce, launched efficient click pricing (ECP) last week and it may just signal a return to CPC based compensation for affiliate marketers.

Merchants are now able to compensate publishers (affiliates) for driving traffic to their stores on a cost per click (“CPC”) basis which is "governed" by the quality and conversion metrics of the affiliates traffic, rather than a CPA model exclusively. When creating ECP campaigns, merchants will have the ability to select which publishers to work with on a CPC basis as desired, and publishers will be invited to participate in these campaigns. Historical conversion rates, new customer acquisition, and average margin on products sold are just some of the data points used to establish ECP rates at Pepperjam through the program.

“The affiliate marketing industry is constantly evolving and both merchants and publishers need the flexibility to structure relationships based on a variety of performance metrics. Our efficient click pricing capabilities bring new opportunities to all qualified partners on the Pepperjam Network,” said Steve Denton, president of GSI Media and Pepperjam. “With any successful partnership, rewards should be based on desired activities and results. Using efficient click pricing will provide many of our partners the ability to further optimize their performance marketing relationships.”

Store Builder Tech Arrives at PepperJam

Pete Prestipino — Thu, 23 Oct 2008 12:57:00 GMT

Affiliate/advertising network Pepperjam announced the official launch of its product feed technology called Store Builder.

The program is available to all advertisers and affiliates for free and will allow for the creation of product storefronts from advertiser product feeds. Once you've been approved by the merchants you'd like to feature in your online store, creating the finished products takes just a few minutes. Affiliates can create storefronts based on combinations of merchants, categories and even keywords. Using the Pepperjam search filter, affiliates are also able to display individual products from specific merchants.

Using the word "Store" is a little misleading. Much like other product feed tech offerings, the extent to which it's an actual store is limited to displaying products. Users are still directed to the merchant for additional information and to handle payments.

While PepperJam is certainly not the first to offer store building capabilities (Website Magazine features two alternatives in its November issue) this is definitely a genuine value add for both merchants and affiliates of that network.

Monitor Affiliate Revenue With AffMeter

Pete Prestipino — Wed, 15 Oct 2008 13:59:00 GMT

There are far too few tools developed exclusively for affiliate marketers. When you find one (and a good one at that) it's essential you at least try it out for yourself. One such offering I have recently come across is AffMeter, a software solution which offers statistics, analytics and reporting exclusively for affiliate marketers to see this important data from all of the major affiliate networks they participate in. With a 60-day money back guarantee - it's worth a closer look.

One of the challenges of being an affiliate is the actual management of your campaigns as most marketers use multiple affiliate networks. With AffMeter, you can view your earnings from these affiliate networks and their merchants in one place, set up accounts for multiple networks in different channels, find top revenue generating (and losing) merchants, view EPC's and make comparisons between different time periods regarding your revenue generation, and a lot more.

Many of the major affiliate networks are supported currently, including Amazon, AvantLink, Buy.at, CPA Empire, Canadian Sponsors, ClickBank, ClixGalore, CJ, Google Adsense, LinkShare, PepperJam, Performics, and a whole host of others. LinkConnector, Shareasale and Incetaclick will apparently be added in the future.

Another interesting feature is that AffMeter users can also check their Google Adwords PPC campaign costs automatically. As margins become increasingly slim for affiliates using PPC, good tools will be how you ensure profitability.