'Net Features : performance

DejaClick Supports Performance Monitoring in Chrome

Pete Prestipino — Tue, 05 Feb 2013 20:55:00 GMT

The Chrome Web browser is absolutely kicking the virtual snot out of every other browser (unless of course your brand caters to an aging, anti-Google audience).

Google's Chrome has grown by more than 25 percent globally, and among the more technically savvy is approaching 50 percent penetration. Where there is greater demand, developers have to react to ensure a consistent, optimal experience in their applications.

Website performance monitoring tool Alertsite, for example, just announced that it now supports playback of its Web recorder, DéjàClick™, for the Google Chrome Web browser. If you're interested in ensuring user's experience is of the highest quality, in-browser monitoring is the way to go - just make sure that, like Alertsite's Dejaclick, it covers the major browsers (or at least those used by your audience).

“Delivering high-quality experiences to online visitors using all major browsers is an absolute imperative today, and SmartBear makes it easy and straight-forward to understand both functional website availability and Web performance via Chrome as well as Internet Explorer and Firefox,” said Ken Godskind, VP Monitoring Services at SmartBear Software, makers of Alertsite.

“This recent upgrade with AlertSite represents what is happening with the use of browsers in the market today. Regardless of the browser used, AlertSite provides businesses with the valuable insight into the online experiences of their users."

Sites Report Now Available in AdSense

Allison Howen — Fri, 05 Aug 2011 14:20:00 GMT

Tracking an ad’s performance just became easier with the new Sites Report available in the new AdSense interface.

Manually created URLs won’t be necessary anymore to track your ads. Instead, a detailed report will show your ad’s effectiveness under the Performance Reports tab.

Performance data is tracked for content, mobile content, feeds and domain data. Another feature available is the multi-dimension reporting, which analyzes your site’s performance by topics such as ad type, targeting type and platform.

Data from dates prior to the release of the Sites Report will not be available. Visit AdSense Help for more information.

Gomez Performance Benchmarking

Pete Prestipino — Thu, 18 Feb 2010 21:28:00 GMT

Web performance solution Gomez launched a free benchmarking tool that lets IT, Web and marketing teams compare the performance of their website to competitors, peers, or industry leaders.

This is certainly a tool to take a look at, as there is evidence of a direct correlation between website performance and online business performance. An Aberdeen Group report found that sites taking more than five seconds to load reduce customer conversions by seven percent and customer satisfaction by 16 percent. Equally important is how an organization’s website performs versus its competition. The concern is that if your competitor’s website is faster, customers will likely spend more time and money there.

To create a custom benchmark, businesses simply enter their own URL and the URLs of up to four other sites against which they wish to be compared. Within 24 hours, and every day for seven days, they will receive a custom benchmark performance report that ranks the performance and availability of all the URLs, complete with averages, highs, lows and trending information.

“Customer loyalty on the Web is fickle, and even one second can make the difference between making and losing a sale," said Matt Poepsel, vice president, performance strategies, Gomez division. "Measuring Web performance is important, but knowing how your site performs compared to your competitors’ sites is even more valuable. The insights businesses can freely glean from our new custom benchmark tool will be a critical first step towards optimizing their site performance and ultimately, their bottom line.”