Social Media Users are Young(ish) & Female

Pete Prestipino — Wed, 27 Feb 2013 19:00:00 GMT

Well, who would have thought? According to a Pew Research survey from late 2012, young adults are more likely than any other age group to use major social media platforms.

According to Pew's survey, 67% of all Internet users indicate they are on social networking sites. Where it gets interesting, however, is in the network-by-network breakdown.

Facebook: 67% of users are on Facebook; the service is especially appealing to women, adults aged 18-29.
Twitter: Only 16% of respondents indicated they were users; the platform is especially appealing to adults ages 18-29, African-Americans, urban residents.
Pinterest: 15% of Internet users, claim to use the platform; especially appealing to women, adults under 50, whites, those with some college education.
Instagram: Just 13% of Internet users are on Instagram; especially appealing to adults ages 18-29, African-Americans, Latinos, women, and urban residents.
Tumblr: Only 6% of Internet users are on the network; appealing to adults ages 18-29.

On the whole though, the chart from Pew below indicates that social network usage trends more female, white (non-Hispanic), young, somewhat educated, and urban.

Web Users Will Pay for Digital Content

E-Commerce Express : feature — Mon, 03 Jan 2011 17:42:00 GMT

The days of "free" are seemingly coming to a rapid end according to survey results released last week by the Pew Internet & American Life Project. Nearly two-thirds of internet users (65%) have paid to download or access some kind of online...(read more)

'Net Features : pew

Social Media Users are Young(ish) & Female

Web Users Will Pay for Digital Content