'Net Features : phone call tracking

Phone Call Tracking in Google Analytics

Pete Prestipino — Wed, 26 Aug 2009 15:09:00 GMT

UK Internet marketing company ClickThrough Marketing today introduced a module add-on for Google Analytics that allows advertisers to track phone call conversions from any source/advertising channel.

The system displays phone calls within Google Analytics as a conversion alongside other conversions (sales, leads, and subscriptions). The call tracking module has a number of features including showing the geographical location of callers, free call queuing, missed call alerts via Email/SMS, free voice mail and customised messaging.

Phil Robinson, Founder of ClickThrough, “We’ve been tracking phone call conversions for years, however, this new service allows us to seamlessly track phone call data in real time alongside other key conversion points. Key benefits are that we are able to improve the efficiency & effectiveness of our clients PPC and other online marketing activities.”

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Tracking Ad-Generated Phone Calls

Pete Prestipino — Mon, 27 Jul 2009 16:00:00 GMT

Ifbyphone just announced that internet marketing agency ClickFuel is using its call-tracking services to provide clients with tools for tracking online ads that generate phone calls.

SMBs typically a majority portion of their sales leads by phone, but traditionally Internet marketing firms (those that often serve those SMB's) have had difficultly measuring phone calls that result from the advertising they manage.

“The huge void for SMBs has been in phone sales lead tracking, with most firms focusing on website checkouts, submitted requests and downloads,” said ClickFuel founder Colby West. “With Ifbyphone’s service, we assign specific phone numbers to each customer’s advertisements to determine – based on the number of leads for the ad money spent – which efforts are working and which ones need to be re-examined.”

Ifbyphone’s call-tracking service enables ClickFuel to identify the source of sales leads its SMB customers receive. Additionally, Ifbyphone’s Google Analytics Integration makes it possible to track phone calls directly alongside website data in Google Analytics. Using trackable phone numbers, ClickFuel can better optimize customer campaigns and accurately assess their return on investment (ROI).

“ClickFuel is a crystal-clear example of how marketing and advertising firms are improving the efficiency and effectiveness of their customers’ sales efforts using our phone automation services,” said Ifbyphone CEO Irv Shapiro. “The marketing industry is hard at work evaluating and implementing economical tools to help their SMB customers – which don’t have the internal expertise – make the most of their advertising and sales efforts.”

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AdInsight Call Tracking

Pete Prestipino — Mon, 27 Apr 2009 13:52:00 GMT

Technology Company AdInsight Limited has developed an innovative online call tracking system (branded as Web Route) which can provide businesses with statistical proof of how effective their advertising campaigns are in winning customers and achieving sales.

The Web-based rule system will help businesses optimize their online ad spend by pinpointing how a phone-in customer found the company online.

There are many ways a customer could find a business online (from social media sites to pay-per-click advertisements), which is why solutions like this are so appealing to those needing to measure their channel-specific return on investment. Web Route offers a rule builder which allows businesses to create any combination of rules they wish to track, for example, monitoring a set of keywords on a specific search engine like Google using a broad match function.

"With the upgraded AdInsight tracking system, companies now have the technology to track data on customer calls, including whether those calls resulted in a sale and how those new customers found out about the company online," said Ross Fobian, co-director at AdInsight. "The overall result is that companies using AdInsight know exactly which advertising, whether it is offline or online, is driving telephone sales and which is not."