Pinfluencer Gets a New Name and Social E-Commerce Product

Michael Garrity — Tue, 19 Mar 2013 17:15:00 GMT

Pinfluencer literally made a name for itself by providing marketing and return-on-investment (ROI) analytics to brand’s using the Pinterest social network. However, as the company begins to move away from only using information from Pinterest and Facebook to incorporating image-based sites like Twitter, Tumblr and Polyvore into its platform, it felt like maybe a name-change was in order.

From now on, Pinfluencer will be known as Piqora, a marketing suite that will include analytics, promotions, content management and even social e-commerce.

“We have changed our name to Piqora, because it is an elegant blend of piquing one’s curiosity and inquiry about products,” explained the company’s CEO, Sharad Verma. “The new name also implies pictures and the IQ lends itself to deep analysis. This encompasses the essence of what we do.”

As mentioned, the new moniker isn’t the only big news to come from Piqora; the company is also launching a new social e-commerce product for brands on Pinterest and Facebook known as Gallery, a tablet-optimized and automated visual feed of a company’s current stock and top trending products on social media. Not only will this establish a social commerce experience for consumers, but (more importantly), it helps marketers turn their social traffic into conversions.

Since Pinterest is such a visual discovery experience that promotes browsing, pinning and purchases, it seemed like a natural choice to the folks at Piqora that they should find a way to turn these users into customers. Naturally, the best way to do that is by offering visually compelling product options on channels like Pinterest and Facebook. The Gallery landing pages for Pinterest-driven traffic promote on-site product browsing, pinning and purchases.

“Our new Gallery product gives brands a way to nurture their discovery traffic from social networks and tablet users,” said Verma, adding that it can also “showcase what is most popular and offer customers a rich, boutique-type browsing experience.”

In addition, Piqora will also monitor the social “pinning” activity on Facebook and Pinterst and examine search queries, traffic and purchase data from Google Analytics, Omniture and Coremetrics.

Pinterest Redesign Tackles the Big Pictures

Michael Garrity — Tue, 19 Mar 2013 01:00:00 GMT

Bigger is better – at least, that seems to be the philosophy that Pinterest is following when it comes to the social pinboarding site’s freshly launched new redesign.

The updated look is mostly notable for including bigger pictures, more linkage and enhanced discovery features, which were initially tested on select users starting back in January. Pinterest’s goal seems to be getting users to pin more and increase engagement with the images on the site.

In order to accomplish this task, the website has now added things like the ability to explore the pins on a user’s board without leaving the page that you’re currently visiting, along with links to related pins to those things that you’ve already pinned on the site. All of this will appear in new discovery tabs that will be alongside main images, meaning it will mirror sites like YouTube, which provide content discovery options from the page that a user is already on.

Plus, you’ll now be given pinning recommendations about what other users are pinning based on the content that you’ve flagged on your own board(s). This feature is also about to be released on the Pinterest mobile applications for iOS and Android.

Additionally, Pinterest also now has bigger pins and offers a better way to navigate back through your recent browsing history to find recently viewed content with a new back button.

And don’t forget, Pinterest also just released a new analytics service to help brand’s identify their most popular and best-performing content on the site. This, coupled with the new redesign, makes one think that Pinterest may just be getting ready to think about monetizing its service.

'Net Features : pinterest analytics

Pinfluencer Gets a New Name and Social E-Commerce Product

Pinterest Redesign Tackles the Big Pictures