New Tracking Tool Measures Pinterest's Influence

Allison Howen — Tue, 24 Apr 2012 15:00:00 GMT

A new tool from iGoDigital helps merchants discover how Pinterest is affecting their site's traffic and conversion rates.

iGoDigital launched the Pinterest Tracking Tool as part of the company’s Personalized Product Recommendations Platform. The Pinterest Tracking Tool enables retailers to gather Pinterest traffic data and use it to influence marketing and merchandising decisions. Once the “Pin It” button is added to iGoDigital product recommendations, retailers can start identifying individuals who pin products, the popularity of those pins, and determine conversions that are associated with Pinterest activity.

The traffic data that is retrieved from the Pinterest Tracking Tool enables retailers to send more targeted and relevant marketing messages, incentivize influential Pinterest users who drive a lot of traffic, make better merchandising decisions, use product recommendations as a customer acquisition tool, leverage preference data from customer profiles to make shopping experiences more personal, and add Pinterest as a variable into the customer lifetime value calculation.

“With more than 10 million registered users, retailers are seeing Pinterest as a way to inspire shoppers and drive traffic, but many brands have been unable to track, monitor or understand how Pinterest activity affects their bottom lines,” says Eric Tobias, president of iGoDigital. “The Pinterest Tracking tool will begin to give them this insight.”

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New Tracking Tool Measures Pinterest's Influence