'Net Features : podcast

Content Marketing Without a Blog

Administrator — Fri, 08 Feb 2013 21:00:00 GMT

It’s no secret that content marketing has a phenomenal ROI (the statistics only seem to get better with each passing year). In fact, Kapost and Eloqua recently produced an eBook on the ROI of content marketing in which they stated that per dollar content marketing produces three times the number of leads as compared to traditional marketing.

Unfortunately, many businesses have shied away from content marketing, mistaking the term for a synonym of “blogging,” which is not the end-all-be-all of content marketing. In fact, I can think of seven ways you can do content marketing without a blog…

Vlog

Not much for writing, but love talking? Share your experience and knowledge through a vlog series on YouTube, and promote it through your Twitter and Facebook page. Trust me, this works. If you need any evidence, allow me to point you to the wildly successful "Will It Blend?" campaign by Blendetc.

Podcast

You aren’t much for appearing on camera either. That’s fine – go the route of the podcast. Interview experts in your industry, or just take 10 minutes to address your customers’ frequently asked questions. The podcast is still a viable form of content marketing. Plus, it’s the only non-visual form on this list.

Facebook & Twitter

It almost goes without saying that Facebook and Twitter are great ways to drive a content marketing strategy, but don’t take my word for it. 76 percent of businesses are using social networking for business objectives.

Infographics

Are you in an industry that loves statistics and facts? (Hint – the answer is a resolute ‘yes’.) Put the right amount of creativity and effort into it, and you can have an infographic that goes viral. Seriously, any business can leverage an infographic to their advantage. As an example, take Brilliance, a jeweler whose “Kardashian Wedding vs. Average Wedding” infographic went viral in 2011. The infographic brought in thousands of visitors to the company’s website because it was well done and interesting.

Whitepapers

So, I said I have seven strategies that avoid blogging, but not writing. If you’re a B2B company, then a white paper could be just the thing you need to widen your reach and generate hundreds of new leads. If there’s no one in your company capable of writing a rock-solid white paper, then it’s worth budgeting some cash to pay a professional to do the job. A half-baked white paper receives the same critical acclaim that a half-baked research paper earned you in high school. Back then, it was a C+. Today, it’s money down the drain.

Knowledge Bank

You can approach the Knowledge Bank strategy in one of these two ways (or both): your bank could be an organized index to all of the resources on your website, and/or it could serve as a roundup of the web’s “Best of the Best.” Either way, the point is to make valuable information organized and easy to find.

Pinterest & Instagram

At the end of Aug. 2012, the Los Angeles Times described Pinterest and Instagram’s growth as “meteoric,” citing a 2,183 percent growth over the course of one year for Pinterest. Instagram has performed remarkably well, too. From July 2011 to July 2012, monthly traffic increased from 56,360 to 12 million. On Thanksgiving Day 2012, Instagram users shared a jaw-dropping 10 million photos. If your product or service has a visual draw, then sign up with these sites today.

The Bonus

There are many benefits of doing content marketing with a blog. According to the 2012 Digital Content Marketing Survey, blogging is the second-most utilized form of Web content (75 percent), right behind social media (90 percent). Also, the best results come from social media content, e-newsletters and blogs.

Though we’re still waiting on the 2013 Survey, I’d be surprised if the blog isn’t holding steady.

About the Author

Amie Marse, is the founder and managing partner of Content Equals Money, a content writing service for agencies and Web-based clients.

Website Magazine Radio!

Mike Phillips — Fri, 25 Jun 2010 19:00:00 GMT

We are happy to announce Website Magazine Radio -- a weekly podcast featuring industry news, analysis and tips to help your Web business grow.

This new weekly feature is available to all Website Magazine readers and will include discussions on the latest Web trends and industry happenings that you need to know about. We will also talk with industry experts and business owners to discover how they are achieving success on the Web.

In addition, we will answer your questions and cover topics you want to know more about. Simply submit your questions and topics of interest to editors@websitemagazine.com with "WM Radio" in the subject field. Each week we will select a few listeners' submissions to address.

Finally, don't forget to subscribe to the podcast feed so you don't miss a single episode!

We are very excited about bringing you another way to stay on top of the industry and further your online success. Website Magazine Radio joins the monthly print magazine and digital editions, Facebook Fan Page and Twitter account, iPhone, iPad and Android apps, weekly and daily e-mail newsletters and daily blog -- all ways you can connect to the leading publication in the industry.

>LISTEN TO WEBSITE MAGAZINE RADIO NOW!

Audacity (Audio Editor) – New Version Available

Pete Prestipino — Tue, 21 Jul 2009 17:27:00 GMT

If you’re a podcaster you’re going to adore the new Audacity beta release (1.3.8).

While this is but a development version and will be the basis of the next stable version, serious podcasters are going to love this release of the open-source audio recording and mixing platform.

New features of the last stable release include some great improvements to effects and analysis including noise removal and faster equalization, interface modifications such as a new mixer board and other developments such as the ability to record more than 16 channels. A full list of new features in Audacity 1.3.8 beta are available on SourceForge.net.

Related coverage of Audacity at Website Magazine incldues Audacity 101, The Art & Science of Podcasting, So You Want to Podcast?, and Podcast & Audio Optimization.

Podcast People, Podcast

Pete Prestipino — Thu, 19 Jun 2008 14:56:00 GMT

PodcastPeople.com is new web-based service that makes it easy for individuals and businesses to create, distribute, and control video and audio shows over the Internet. There's no software to download and nothing to install, and pricing is based on the monthly storage that is used. A basic account can be obtained for just $8 and premium accounts for $30 per month. If you're into podcasting and looking for a little more support than an offering like Audacity (open-source) can provide, then PodcastPeople might be for you. Perhaps the best part is that you could offset the cost through advertising, as Podcast People enables you to have you show sponsored and share in the revenues.

Meet The Experts Podcast

Pete Prestipino — Wed, 16 Apr 2008 14:39:00 GMT

I was recently interviewed by Marcelo Lewin (the Digital Media Dude) of Pixel Heads Network for their Meet The Experts podcast. Marcelo asked quite a few good questions and we managed to cover some important topics including search engine optimization, search marketing, social media, analytics, Web 2.0 and lots of other topics related to Web success. After some exceptional audio editing, Marcelo managed to make me sound like I knew what the heck I'm talking about. If you're into podcasts,

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