'Net Features : politics

Jivox – Video Ads for the Political Landscape

Pete Prestipino — Thu, 09 Feb 2012 02:00:00 GMT

The political season is certainly heating up, and there have been quite a few technology-related releases that can be directly related to a candidate's success. But perhaps none of them will play a more important role than video, as it remains a powerful engagement mechanism.

The latest news comes from video ad company Jivox, which just released customized interactive ads developed specifically for political campaigns. The Jivox Political Ad Kit, according to the announcement, “enables candidates to embed video messages across multiple screens, including speeches and messages on specific issues, build audiences on social media channels and actively engage with supporters.”

With U.S. political campaigns in 2011-2012 spending 100 percent more in online advertisements than during the 2010 midterm elections, according to a recent STRATA survey, expect more news just like this in the coming months.

“Reaching out to voters online has become a necessity,” says Diaz Nesamoney, CEO of Jivox. “Jivox interactive video ads provide incredible advantages for political campaigns. It provides a similar engagement medium to TV, yet reaches a broader audience and increases exposure through interactive social sharing and real-time engagement on any screen.”

Social Media Tips from the Republican Party

Allison Howen — Wed, 25 Jan 2012 02:30:00 GMT

There is finally something that the Democrats and Republicans can agree on – social media is an essential marketing strategy.

Originally, it was President Obama who put social media on the political map during his campaign to the White House in 2008. However, since then, other politicians have taken note of the effectiveness social media marketing can have on campaigns, and therefore have emphasized it in their own campaigns.

A new study from iContact reveals new insights from the social media strategies of the Republican primary presidential candidates. These candidates are using social media to share messages, empower voters and raise money. However, these same strategies can also be applied to to small businesses that should be using social media to engage their followers, promote their brands and increase sales.

Facebook still reigns supreme. Even in politics, Facebook is the king of social networks. Across the board, the largest amount of followers and engagement for the candidates came from the world’s most popular social network.

Small businesses tip: Facebook is still the most popular social platform, and is the best option for small businesses to reach out to customers and prospects.

Quality is more important than Quantity. Although Mitt Romney had the highest number of Facebook fans, his Facebook fan engagement ranked the lowest at 8.97 percent. And to further prove the point that quantity isn’t everything, Rick Santorum had one of the lowest numbers of Facebook followers, but had the highest engagement level at 50.42 percent.

Small business tip: If the social media follower number is high but the engagement is low, it may be time to reevaluate the content and platform being used in order to ensure that your brand’s message and content resonates with your audience.

Social media + email = success. The candidates have all incorporated these two powerhouse marketing strategies into their campaigns, and made it easy for fans and followers to subscribe to both channels for constant updates about their campaigns.

Small business tip: Don’t forget about email. Although social media is the popular new kid in the marketing world, email has most likely been your faithful friend for a while now. Social is good for sharing content and having discussions, but email can create long-term customers and conversions.

We are a visual world, use pictures (or videos). Much of the content on Romney’s social networks includes photos and videos from events, speeches and commercials. It helps him convey his message in a unique way, and capture his followers’ attention. Also, Ron Paul utilizes his campaign’s YouTube channel to upload videos, and has accumulated more than 7 million clicks.

Small business tip: Attract attention in the newsfeed! Utilize eye-catching content like photos and videos, which can increase engagement and more easily go viral (which means more visibility for your business!)

Nothing is more important than quality content. Newt Gingrich has the highest number of Twitter followers, with 1.38 million. Not only does he tweet often, but the content he provides seems to be what his audience wants to read.

Small business tip: Providing your audience with quality content is still the most important aspect of publishing items onto social networks. When possible, keep content relevant, engaging, fun and insightful – because it will leave your audience wanting more.

To Google+ or not to Google+? That is the question, but the answer you get will greatly depend on who you are asking. Both Romney and Gingrich have integrated this new social network into their social media strategies. But, a recent iContact survey revealed that 48 percent of small businesses love Google+, while the other 52 percent still weren’t convinced.

Small business tip: Website Magazine says, “To Google+.” Although this social network isn’t quite the Facebook killer that some thought it would be, it is still an important social channel. Furthermore, it may prove beneficial for small businesses to become early adopters of Google+, especially as the site grows and adds more features for businesses.

Social is a must-have marketing strategy. Campaign budgets don’t matter when it comes to social media, because all candidates realize that social media is a key investment for their success. Not only is this marketing strategy cost-effective, but it also engages audiences and ensures that the desired content reaches the right people.

Small business tip: There is a small business strategy to fit your business no matter what your budget is. It is important to set goals for your social media strategy, such as strengthening your brand, generating sales or acquiring contacts. Then, it is important to monitor these goals through metrics such as followers, fans, likes, retweets or other engagement scores. This way your business will know exactly what your ROI is.

Did Philadelphia Lose Its Mind?

Pete Prestipino — Tue, 24 Aug 2010 15:30:00 GMT

Or Is It The Smartest City in the U.S.?

We're not the kind of group to get all political, but news this morning came to us that Philadelphia is requiring bloggers pay to write on the Internet. We're interested in what Website Magazine readers have to say.

According to Philly's City Paper, the city does not stop there: In addition to the $300 for the license to write on the World Wide Web, bloggers must pay city wage taxes, business privilege taxes and taxes on any net profits -- on top of state and federal taxes.

Philadelphia requires privilege licenses for any business engaged in any "activity for profit," said tax attorney Michael Mandale of Center City law firm Mandale Kaufmann on CityPaper.net. This applies "whether or not they earned a profit during the preceding year," he added.

This means that even if your weblog or website only gets a few unique visitors a day, as long as there is a potential for it to be lucrative, you're now in the tax sights of the cit of Philly.

In June of this year (2010), Philadelphia city council members unveiled a proposal to reform the city's business privilege tax in an effort to make Philly a more attractive place for small businesses. If their bill passes, bloggers will still have to get a privilege license if their sites are designed to make money, but they would no longer have to pay taxes on their first $100,000 in profit.

As you might imagine, those in the city of Brotherly Love aren't necessarily pleased. An NBC Philadelphia poll indicates that 85% are furious about the matter. But what about you; how would you respond if your city or town were to enact such a measure?