Mobile Acquisition Capabilities with Constant Contact & Pontiflex

Pete Prestipino — Wed, 08 Aug 2012 05:50:00 GMT

Pontiflex, the platform behind mobile signup advertising platform AdLeads, has announced an integration with small business marketing platform Constant Contact which will enable marketers and advertisers to acquire customers/leads through email, social and web and mobile marketing channels directly from the AdLeads self-service user interface.

With AdLeads, marketers can create an account, specify geo-targeting, create ad groups, design creative and launch "mobile signup" advertising campaigns. AdLeads works by enabling people to sign up to hear from the businesses they like without leaving the app they are using. They can connect to their favorite businesses by voluntarily sharing their name, email address, location and other information.

"The integration between AdLeads and Constant Contact will enable thousands of marketers to get new customers through mobile advertising," said Zephrin Lasker, co-Founder and CEO, Pontiflex. "For the first time, small businesses can quickly and affordably acquire new subscribers, fans and followers through advertising in mobile apps, and then market to them throughout the customer lifecycle via a simple and intuitive online marketing suite."

Pontiflex is offering new and existing Constant Contact customers a free AdLeads ad credit worth $75 when they sign up to launch their first campaigns.

Cost Per Twitter Lead?

Pete Prestipino — Wed, 17 Jun 2009 20:33:00 GMT

It is increasingly clear to many that marketing is becoming solely about engagement.

Pontiflex has a way for advertisers to build and grow lists of Twitter users using Cost-per-Lead (CPL) advertising. In addition to basic user information like name and email, Pontiflex's platform allows advertisers to capture Twitter handles of consumers who have opted-in to being contacted by the brand. Advertisers can then "follow" users on Twitter to better understand their concerns and also ask users to follow their brand to continue building the consumer/brand relationship. I initially thought I wouldn't be a fan, but I have to tell you that this might just have some merit.

Advertisers can currently run ad units through Pontiflex AdLeads on publishers like Boston.com, Monster.com, Orbitz.com and Babycenter.com. Using a form embedded inside the banner and direct response creative, users can choose to enter basic user information like first name, last name and Twitter handle. Users stay on the publisher's site during this process and their information is transmitted to the advertiser in real-time through Pontiflex's back end. Advertisers can then "follow" the user and reach out to them directly. Advertisers pay only for leads that have submitted their information.

"Marketing is moving from a one way monologue to a two way conversation," said Zephrin Lasker, CEO & Co-founder, Pontiflex. "Many advertisers have tried to incorporate Twitter into their marketing efforts but few have done so successfully. This gives brands a very easy starting point for building a group of people who want to engage with them on Twitter. With Pontiflex AdLeads, advertisers can now build a responsive community of users on Twitter, listen to what they are saying and respond in relevant ways."

'Net Features : pontiflex

Mobile Acquisition Capabilities with Constant Contact & Pontiflex

Cost Per Twitter Lead?