'Net Features : poweredbytippr

Expand Your Brand with White Label Solutions

Allison Howen — Fri, 31 Aug 2012 19:00:00 GMT

There are a lot of great new technologies being developed for the Web everyday, and much of it can be used to benefit businesses of all shapes and sizes.

Even if you run an enterprise-level organization, however, you may not have the resources necessary to develop your own unique technology, so most of us end up using robust solutions from third-party companies that specialize in those specific fields. And while this is the ideal method for the vast majority of Web companies, it does sometimes create a branding problem and many of these solutions can cause an inconsistent experience for customers. Brands can combat this problem by leveraging white label solutions – which just so happen to be the only type of white that is still okay to wear after Labor Day.

These white label solutions (occasionally referred to as “private label”) allow companies to utilize their own unique branding to offer a service without having to invest in the creation of the technology or infrastructure. This enables you to build up your own brand, sell products or services directly from your website and simplify your customers’ conversion path.

The best part is, there are white label solutions for pretty much everything! So if you’re interested in adding daily deals to your site, creating your own YouTube-like video platform, building mobile apps or even creating a private social network for your company, there’s a service for that. Check out five of the best white label platforms available below.

App Building

Do you love apps enough to launch your own app building service? If your answer is yes, then check out iBuildApp’s white label Reseller Program, which allows clients to use the company's technology to provide their customers with a mobile app building service. The software comes with promotional and marketing tools, and allows resellers to set their own prices and add a set up fee. By offering app building services to clients, businesses can generate a recurring revenue stream and maintain close relationships, who can use the service to create apps for iOS and Android devices.

Daily Deals

After the initial industry boom a couple of years ago, the daily deal sector seems to have tapered off a bit. However, one thing is for certain – saving money will always be in style. This is why some publishers have found success in creating their own branded daily deal sites through white label software programs, such as PoweredByTippr. This software is ideal for Web workers who already have an audience and merchant relationships in place. It enables users to start their own group buying site, which brings new customers to local merchants, local deals to consumers and traffic and revenue to publishers.

Social Networks

The Internet gets more social everyday, so why not add a branded social community to your website? A few weeks ago, Salesforce launched the pilot of Salesforce Communities, which enables businesses to create a customized and private social community where they can connect with customers and partners. This platform combines social networking features like profiles, real-time feeds, trending topics, recommendations and influence measurement with business information and processes from the Salesforce platform. While general availability isn’t available until 2013, those who are interested in participating in the Salesforce Communities pilot can register here. However, if you can’t wait that long to add a social community to your site, you can check out some other social website creation platforms, like Ning or SocialGo.

Video Services

If you’re looking to deliver professional quality videos to your audience on every conceivable type of screen, look no further than Brightcove’s Video Cloud platform. It comes with a number of easy-to-use tools and various features, including uploading and encoding, customizable video players, secure delivery, HTML5 video, social media integration, advertising and monetization capabilities, analytics and much more. Moreover, publishers can totally customize their channel within the Brightcove Console, where they can update details like its name, logo and description.

Gamification

Web businesses have been learning how to play with their consumers by using gamification services. Big Door is one of the ‘Net’s best gamification services, allowing publishers to add game mechanics to the Web interactions on their site by enabling points, badges, levels, leader boards, virtual currency and virtual goods to increase visitor engagement. Built on top of a white label engine, the Big Door platform helps users create a customized rewards program that offers both virtual and tangible rewards to increase customer loyalty.

Today’s Daily Deals Explosion

Pete Prestipino — Wed, 01 Jun 2011 20:48:00 GMT

It seems as if every time you turn around there is some new announcement in the hyper-local daily deals space. Groupon expanded its Groupon Now service to New York and San Francisco and partnered with Expedia to launch a travel deals site. Google announced last night that its Google Offers product will start today in Portland, Oregon (adding to a few other cities). And this is in the last two days. There’s more.

Group buying solution Tippr, which operates the white-label daily deal site PoweredByTippr, announced the acquisition of WhitePages’ social buying website, DealPop. Tippr immediately gains access to a national sales force and a technical team skilled in group buying infrastructures – both of extreme importance in the competitive daily deals business.

So here’s the question – are daily deals a saturated market? Is the only way to grow (Groupon expanded into over 400 cities in the past 12 months) by acquiring others? Are we entering an age of daily deals consolidation?

“Our growth will continue to be fueled by acquisitions as we look to consolidate our leadership position,” said Martin Tobias, CEO of Tippr. “We were the first company to deliver a complete white label platform for daily deals and we believe our publishing partners now reach a greater audience through the PoweredByTippr platform than all other white label platforms combined. We welcome the DealPop team to the Tippr family and are bullish on the impact this acquisition will have on our publisher’s business.”

PoweredByTippr Launches Marketplace

Pete Prestipino — Tue, 22 Mar 2011 02:30:00 GMT

White-label group buying platform PoweredByTippr™ today announced the launch of the PoweredByTippr (PBT) Marketplace, an online market for merchants, sales agents and publishers to exchange daily deal offers.

Users of the PBT Marketplace can post available deals, search for deals, negotiate pricing, reserve inventory, purchase vouchers, report deal issues, and process payments all from one location; providing a streamlined approach to daily deal offer exchange.

“Publishers know that optimizing the right deal mix for their audience is a key ingredient for success, and we have been helping PoweredByTippr Publishers manually with this task for a long time,” said Tippr CEO, Martin Tobias. “Now we have created an online marketplace with our patent pending, industry leading targeting technology, DealRank, for sales agents and publishers to exchange offers and simplify all of the complex logistics. This allows them to focus on what they do best – aggregating a passionate audience and providing context around the most relevant deals.”

The PBT Marketplace relies on some interesting technology including Dynamic Offer pricing, DealRank scoring, and Open Deal Format (ODF) compatibility. Deals in the Marketplace have a “buy it now” price in addition to a "bid/ask" process to allow for Dynamic Offer pricing between buyer and seller.

PoweredByTippr's DealRank™ however might be the most interesting aspect of the platform. The technology uses a predictive algorithm that optimize which deal a publisher should run against their particular audience at a specific time, in order to maximize relevancy, for the benefit of higher rates and margin.