PPC Management on the iPhone

Pete Prestipino — Thu, 22 Jan 2009 14:30:00 GMT

PPC management software provider Acquisio today announced the release of Acquisio SEARCH for iPhone, an interactive PPC management dashboard.

Acquisio clients with the iPhone app can keep track of high-level PPC statistics, pause or resume client campaigns on Google AdWords, Yahoo Search Marketing and Microsoft AdCenter. The dashboard is also actionable, so that users can pause underperforming campaigns or adgroups until they get back to the office to get a closer look and take proper action.

"SEM managers are very busy people. They need to be able to take advantage of moments of inactivity, during commute, for example, to increase their productivity. With the iPhone application, account managers can now see how all their accounts performed on the previous day, week, or month. The interface presents engaging line charts to map progress over time of any given metric," said Martin Le Sauteur, president and CEO of Acquisio Inc. "On the iPhone, the interface is sensitive to screen position, and we wanted to take advantage of this unique feature. When the screen is flipped on its side, we provide even more data on the screen."

PPC Campaign Cloner From Marin Unveiled

Pete Prestipino — Tue, 04 Nov 2008 16:00:00 GMT

Paid search management provider Marin Software introduced a search engine "cloner" features. Marketers, advertisers, and agencies will be able to manually create duplicate search marketin campaigns aross multiple publishers, translating keyword lists, headlines, creatives, destination URLs, and bids from Google to Yahoo, Google to MSN and even Google to Google quickly.

"Marin customers spend $50,000 to millions monthly on paid search marketing, but many of these large search advertisers leave traffic on the table by not setting up concurrent campaigns on Yahoo, Google and MSN," said Christopher Lien, chief executive officer of Marin Software. "Cloner is a tangible example of how Marin is meeting the needs of sophisticated search marketers, helping them drive maximum ROI from their search campaigns. Cloner is also critical for Marin's agency clients that seek to rapidly build out new campaigns for their own clients."

The campaign cloner is available to Marin customers starting today.

'Net Features : ppc management

PPC Management on the iPhone

PPC Campaign Cloner From Marin Unveiled