Increase ROI & Go Global With Online PR

Administrator — Mon, 20 Aug 2012 13:18:00 GMT

(This article was provided by PR Fire; the specialist free PR distribution website.)

Online marketing is a necessity for any business. Regardless of the industry or size of company, a mix of marketing techniques - SEO, PPC, social media - is required to boost overall online presence and to improve sales. Online public relations should also be one of the fundamental tools in any marketing campaign; it's one of the most powerful, effective and cost-efficient tools available.
Despite social media's exponential growth, a March 2012 survey by Text 100 revealed that press releases are still favored by journalists; and are the preferred communication method for relaying news information. Online PR is an essential marketing practice to promote product announcements, service notices and business news. But just how can you benefit from it? We outline the top-three advantages below.

Unrestricted Return On Investment

Traditional PR services are typically paid on a per-lead-basis, so if you pay for an advertisement in a local newspaper, you will only be active for as long as you pay for the fee. However, online PR is continuous and generally unrestricted, so the promotional content will be available and visible online for years to come. You simply pay a one-off charge. The ROI is unlimited, as you can generate a number of future leads. It is a long-term investment and is unparalleled in comparison to other marketing effort.

Globalization

The Web is a vast platform. You have the opportunity for success on a global scale. In contrast to traditional services, which are targeted in local geographical regions. While it would cost a fortune to air an international TV advertisement, or attempt to achieve nationwide coverage in newspaper ads, online press release distribution can establish a global presence. People from all over the world can read the information you are sharing.

Track Progress

In any business it is key to measure progress to better the company and achieve success. One of the most appealing aspects of online pr is that you can track the progress through applications, which offer detailed analysis. For example, through Web analytics you can see how many visitors view every page of the site, which websites they have been referred from and at what percentage they performed a desirable action.

PR Firms Provide the Best Social Media Experience

Mike Phillips — Mon, 21 Mar 2011 15:32:00 GMT

Social media usage is about to level off. According to a new report by eMarketer, new users of social media will slow while the social networking audience is beginning to mature and become more discerning. So, it will be more important than ever to make sure that your business uses social media to its greatest potential. Part of that means connecting meaningfully with consumers -- both existing customers and the soon-to-be trickle of new social media connections. And who is best when it comes to making meaninful social media connections? PR firms, according to a separate report published by eMarketer.

In that study, conducted by Transworld Advertising Agency Network and Worldcom Public Relations Group, PR agencies are reporting rising revenues from social media. In 2010, 28% of the PR firms surveyed reported that social media accounted for between 15-33% of their revenues. In 2011, it is expected that 40% of the PR firms surveyed will report the same. In other words, PR firms are seeing more business centered on social media.

It makes sense that firms focused on public outreach and engagement would fare the best in an area like social media. These seasoned professionals know how to get public attention and connect with consumers. As social media matures and solidifies its spot as a top marketing/consumer outreach resource, it seems reasonable to hire a company to manage your company's social presence. It might soon be that social media management leaves the realm of interns and recent college graduates and takes its place as a business-critical marketing channel worthy of hired professionals.

'Net Features : pr firms

Increase ROI & Go Global With Online PR

Unrestricted Return On Investment

Globalization

Track Progress

PR Firms Provide the Best Social Media Experience