http://www.websitemagazine.com/content/blogs/posts/archive/tags/pr+newswire+sync/default.aspxTags: pr newswire syncenCommunityServer 2008 SP2 (Build: 31104.93)http://www.websitemagazine.com/content/blogs/posts/archive/2011/10/25/pr-newswire-pairs-with-cms-for-seamless-distribution-amp-social-monitoring.aspxTue, 25 Oct 2011 21:15:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:17961Michael Garrity0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=17961http://www.websitemagazine.com/content/blogs/posts/archive/2011/10/25/pr-newswire-pairs-with-cms-for-seamless-distribution-amp-social-monitoring.aspx#comments<hr /> <p><img width="75" height="75" style="float:left;margin:10px;" src="http://www.websitemagazine.com/images/blog/prnewswire-mini.gif" alt="" /><strong></strong></p> <p><strong>A new partnership between</strong> news distribution service <a href="http://www.prnewswire.com/" target="_blank">PR Newswire </a>and Web content management solutions provider <a href="http://www.websitemagazine.com/content/controlpanel/blogs/posteditor.aspx/ektron.com" target="_blank">Ektron</a> has lightened the load for many Web publishers. The pairing will integrate PR Newswire&#39;s press release publishing and social media monitoring into Ektron&#39;s current platform to create &quot;a more seamless news distribution experience.&quot;</p> <p><strong>Simplifying Content Distribution</strong><br />PR Newswire Sync is an add-on module included in Ektron&#39;s content management system (CMS). Those working in communications and using the Ektron solution will be able to publish their press releases simultaneously on both PR Newswire and their Ektron-powered websites, a change that will help to diminish, if not totally eliminate, manual errors while also making work easier for those in charge of managing content on a corporate website.</p> <p>PR Newswire Sync works by constantly monitoring an organization&#39;s PR Newswire account. This continual surveillance means that whenever a news release is published through PR Newswire, Sync will automatically take the content feed and publish that content on the publisher&#39;s site, with all links and formatting intact. It will even go as far as URL-aliasing the release&#39;s title, adding keyword metadata for search engine optimization and including a summarized version of the release to the organization&#39;s home page. In effect, it does three different jobs for a company&#39;s online content manager all at once.</p> <p><strong>Keeping an Eye on the Social Web</strong><br />In addition to Sync, the company is also releasing the PR Newswire Listening Dashboard, its social media monitoring counterpart. This add-on allows users to monitor the conversations about their brand or company on multiple online and social channels by studying keywords and search strings. This allows Ektron&#39;s users to &quot;better determine campaign success and adjust communications strategies based on the findings from the PR Newswire Listening Dashboard.&quot;</p> <p>These modules can be attached to any website powered by Ektron. For more information about PR Newswire Sync and Listening Dashboard, click <a href="http://www.ektron.com/Monitor_the_Buzz/" target="_blank">here</a>.</p> <div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=17961" width="1" height="1">pr newswirecontent management systemsocial media monitoringektroncontent distributionpr newswire syncpr newswire listening dashboard