'Net Features : press release

PRWeb Distribution to AOL Money & Finance

Pete Prestipino — Tue, 25 Nov 2008 15:55:00 GMT

The real value in sending press releases is in the distribution and syndication (and even more if you can embed a few keyword rich links in the copy) of content. When you've found an entity that enables you to share a message across a seemingly infinite number of outlets, you should use it reguarly.

PRWeb just announced that it has extended its press release distribution to AOL Money & Finance and the Quotes and Portfolio pages. The AOL partnership now enables those publishing press release to appear on that site, as well as within existing partner news outlets such as the Associated Press and Yahoo! News, to reach online audience of more than 70 million unique visitors in the United States alone.

"With PRWeb's rapid growth and expansion, it is becoming a key goal for our customers to get their news to the financial community," said Bill Wagner, chief marketing officer of Vocus, Inc. (Owners of PRWeb.com). "With over 15 million unique visitors each month to AOL's Money & Finance site, the partnership increases our customers' exposure in the financial community and helps generate interest among some of the top business investors and analysts."

PRWeb's Online Newsroom Service

Mike Phillips — Tue, 18 Nov 2008 14:17:00 GMT

We've talked in the past about the value of writing, publishing and distributing press releases for your business - increased visibility, syndication on blogs and incoming links, to name a few. PRWeb is one of the big players in the distribution market, and they have a new business tool available. Online Newsroom allows for the creation of a dedicated newsroom for your company, hosted at PRWeb.com

"PRWeb is dedicated to providing our customers with the tools they need to help raise their online visibility and attract the attention their news deserves," said Bill Wagner, chief marketing officer of Vocus, Inc. "Our new Online Newsroom offers all of our customers, big or small, an affordable, easy-to-use solution to showcase their news and establish credibility with journalists, bloggers and potential customers."

Taking a look at a few examples, the personalized newsroom lets you upload a logo, write a company description, list concatct information and links, publish press releases, and there's even a selection of social bookmarking capabilities. The newsroom's URLs look like this: newsrooms.prweb.com/yoursite.

In the end, it comes down to more links pointing to your site and, according to PRWeb, "Enhanced keyword and search term performance through optimized content and customized URLs."

HP Small Business to Include PRWeb Support

Mike Phillips — Wed, 12 Nov 2008 14:03:00 GMT

Small businesses that use HP services will now have the opportunity to take advantage of PRWeb to help market their products and services. Vocus, a provider of on-demand software for public relations management, collaborated with HP on the project.

"Small businesses are eager to find resources to attract new customers and grow their business," said Jeff Norton, Business Development Manager, HP. "By making PRWeb's services available to our small business customers through a variety of HP websites and programs, we are able to assist customers in connecting with a recognized industry resource that can help them further build their online visibility."

PRWeb support will be available through:

HP Smart Deals for Your Business website, which offers free downloads and discounts from HP trusted partners
HP Total Care Access program, which provides special access to software, services and discounts from HP and industry-leading vendors, making it easier for businesses to manage, protect and build their businesses
HP Creative Studio for Business, a comprehensive online resource providing small businesses with a single entry point to a wealth of web services, including a wide range of affordable, easy-to-use do-it-yourself products, along with custom services and special offers to help market and grow their businesses
Promotional in-box inserts for the HP 88 Officejet Ink Cartridges in North America

Media Coverage From Newswires

Pete Prestipino — Tue, 30 Sep 2008 15:24:00 GMT

What's the best newswire service for generated media coverage? According to market research firm Diagnostics Plus in an independent study of commercial newswires, press releases distributed by PR Newswire get used by media more often than copy from competing services and generate more clips when they are picked up.

Press releases transmitted by PR Newswire were used 55% of the time, versus Marketwire's 43% pickup rate, Business Wire's rate of 38% and a rate of 37% by PrimeNewswire, according to the study. Of those releases attracting attention by the media, the volume of coverage was highest with PR Newswire, followed by Business Wire, PrimeNewswire and Marketwire. PR Newswire has nearly twice the pick up frequency as PrimeNewswire and more than twice that of Marketwire.