Prosperent Launches Real-time Affiliate Tracking Tool

Linc Wonham — Fri, 15 Jun 2012 15:00:00 GMT

Content providers can track the real-time performance of online affiliate advertising campaigns with a new in-depth analytics and reporting tool from performance advertising network Prosperent.

Prosperent Analytics provides deep insight on sales conversions within affiliate advertising campaigns by delivering automatic comparisons of key campaign metrics. Publishers can access real-time data on visitors to their site, including where a visitor came from and if they made a purchase as a result of the publisher’s affiliate links or ads.

If an online purchase is made, Prosperent Analytics details the type of product that was bought, and the merchant from which it was bought. This data helps publishers gain insight into the sources that are driving the most traffic to their sites, the types of products their readers are purchasing, and the merchants they are purchasing from, which publishers can then use to customize their affiliate advertising campaigns and maximize earning potential.

The free solution also includes the following reports and analysis tools for Prosperent publishers:

•    Date comparison – Content publishers can compare data from selected date ranges such as June sales conversions versus April sales conversions.

•    Campaign comparison – Publishers can review the efficacy of a particular campaign such as a shoe advertising campaign or a campaign specifically focused on sports gear.

•    Average days to sale – They can also track the amount of time it takes people to make a purchase, from the time they clicked a product link.

•    Average commission amount – Prosperent Analytics provides insight into the amount of money each click generates for the publisher.

Prosperent serves up millions of ad impressions per day and works with retail merchants such as Zappos, Overstock and REI.

Convert Your Web Content into Cash

Allison Howen — Fri, 20 Apr 2012 14:30:00 GMT

Two new products from performance advertising network Prosperent are helping Web publishers convert content into cash.

ProsperLinks and Performance Ads are powered by a proprietary algorithm and advanced API. Both products offer commission-based payments, in which publishers are paid for 70 percent of each sale.

ProsperLinks converts product-related keywords and page content into affiliate links that Web publishers can integrate onto their sites in order to monetize content. The solution is highly targeted, automated, and features advanced keyword search that inserts relevant and related product references directly into page content.

Performance Ads offers targeted ads to online marketers, which can easily be added onto a website by copying the code into the site’s advertising space. This advertising solution is targeted, is simple to integrate onto websites and features an analytics tool that enables publishers to monitor ad performance.

“We’re fundamentally changing the way people can monetize their sites and opening up the creative space for Web design,” says Brian Lovett, chief executive officer of Prosperent. “Instead of compromising a beautifully designed website to cram in a traditional banner ad, Performance Ads helps people to actually integrate product content organically and improve the online user experience.”

'Net Features : prosperent

Prosperent Launches Real-time Affiliate Tracking Tool

Convert Your Web Content into Cash