Get Pushy and Track Results

Allison Howen — Tue, 19 Mar 2013 18:00:00 GMT

Developers have been leveraging Parse to send a half billion push notifications per month to their application users, and now, the app development platform is launching an analytics solution to help its developers obtain insights into their messaging campaigns.

Following the launch of the Parse Push Console for advanced targeting and scheduling of notifications, Parse’s new solution, Push Analytics, enables developers to learn what happens to their messages after they are sent. In fact, the new SDKs allow users to track if their application was launched by a consumer tapping on a push notification, both in real-time and over time.

While existing push customers already have access to the number of users targeted per push as well as graphs that display an app’s pushes over time, the company states that these new tools expose even more detailed information and statistics per push. It is also important to note that the new analytics functionality is not only limited to push notifications, because it allows developers to monitor app opens from within the analytics dashboard too, even if their app isn’t using Parse Push.

Location-based Advertising Alerts Get a Push

Linc Wonham — Tue, 01 Mar 2011 23:00:00 GMT

Two announcements within a day of one another may indicate the next trend in mobile advertising. Call them alerts or push notifications or finely tuned geo-targeting, but don't be alarmed someday soon if the very second you walk past a business you receive a message on your mobile device with news of a sale taking place inside.

It has been a much-anticipated marketing concept for some time, but this week several companies made public their plans to implement the practice. AT&T has partnered with mobile marketing firm Placecast to send ShopAlerts to users in just such a fashion, and location-based service Loopt announced its launch of Reward Alerts.

ShopAlerts will be available as an opt-in service for AT&T customers in Chicago, New York, Los Angeles and San Francisco. The mobile messages will provide users with coupons and offers based on their whereabouts at the time the alert is sent, using geo-fencing location technology with which the carrier can determine when a user is within 1.5 miles of a store or brand. Companies already signed on to participate in the service include Kmart, Kohl’s, Nature’s Recipe and others.

Reward Alerts, meanwhile, is set to begin testing next week at the South by Southwest Interactive Conference in Austin, Texas. The implementation will be a little bit different, but the concept is virtually the same.

Limited-time and perishable-inventory deals from advertisers such as Southwest Airlines, Microsoft, TiVo and others will be made available to Loopt users attending the conference. Rewards notifications will be sent out to users in very specific locations, along with instructions on where to collect a first-come, first-served reward or Flash Deal. Following the conclusion of the conference, Reward Alerts will be rolling out as an opt-in service much like ShopAlerts in select cities across the U.S.

'Net Features : push notification

Get Pushy and Track Results

Location-based Advertising Alerts Get a Push