'Net Features : quantcast

Mobile App Data Comes to Quantcast

Allison Howen — Thu, 21 Mar 2013 20:30:00 GMT

Content is consumed everywhere nowadays – thanks to the growing popularity of mobile devices. Because of this, it can be difficult for publishers, developers and advertisers to keep track of their audience across channels; however, a new service from Quantcast aims to solve this problem.

The advertising and measurement company’s free new service, dubbed Quantcast Measure for Apps, provides users with mobile application traffic data, including unique visitors as well as information on installs, versions and devices the app is being used on. Moreover, the service offers return usage metrics, which can help brands track audience loyalty and implement strategies to better connect with these users.

It is also important to note that users can choose to showcase all of their app data on the Quantcast website, or keep it private. Additionally, all of the app data can be viewed in the same dashboard as the company’s desktop and mobile Web stats, which provides users with a unified view of digital audiences.

"Apps have become an everyday habit for billions of consumers, and publishers and advertisers need better tools to uncover this hidden audience in order to gain a unified view," said Konrad Feldman , CEO and co-founder of Quantcast. "By directly measuring mobile app consumption, publishers and advertisers can drill down beyond app installations to learn key insights including audience loyalty and usage. Measure for Apps offers free, direct audience measurement and insights across all platforms – online, mobile Web and mobile apps."

Tumblr Tumbles into Top U.S. Sites

Allison Howen — Tue, 27 Nov 2012 17:30:00 GMT

Tumblr isn’t just for teens anymore.

In fact, Tumblr recently announced in a blog post that an audience of 168 million people has pushed the social network into the ninth spot of Quantcast’s top ten U.S. Websites.

The social blogging site, which was launched in 2007, is most popular amongst the 18-24-year-old demographic. However, many top brands have already taken advantage of this network’s popularity and solidified a presence on the site, including apparel retailers Macy’s and Urban Outfitters and content publishers Time Magazine and The Onion.

QuantCast Opts for Self Regulation with the DAA

Pete Prestipino — Thu, 07 Jul 2011 18:48:00 GMT

The Digital Advertising Alliance (DAA) announced that audience measurement solution Quantcast is participating its "Self-Regulatory Program for Online Behavioral Advertising" and will offer the Advertising Option Icon (seen to the left) to its publisher base.

Publishers participating in the program can feature the Advertising Option Icon on any Web pages where data is collected. Consumers clicking the icon are sent to the Consumer Opt-Out page, a universal, opt-out mechanism available at www.aboutads.info. Starting in July, the Icon and link to Consumer Opt-Out page will be available to publishers with annual OBA revenues under $2 million and total annual revenues under $15 million.

“Consumer privacy is a top priority for Quantcast,” said Michael Blum, general counsel for Quantcast. “We’re proud to support the DAA in this effort to provide the advertising community with more effective tools for consumer notice and choice and to bring accessibility of the Self-Regulatory Program to the IAB’s Long Tail Alliance. We are making this investment because we believe it will help the DAA continue to achieve widespread adoption of the Program and establish the Icon as the universal symbol of transparency and consumer choice.”

Quantcast joins more than 100 companies actively participating in the Self-Regulatory Program including advertisers, ad agencies and ad networks; 90 more have registered for the Self-Regulatory Program and are expected to integrate the Advertising Option Icon.

Quantcast Marketer - Competition for Google Insights?

Pete Prestipino — Mon, 13 Apr 2009 15:00:00 GMT

If you're on the lookout for tools and services to help improve your Web media planning and buying, audience measurement service Quantcast announced the launch of a doozy of a free solution which provides insights from online consumer interactions associated with advertisers brands.

Quantcast Marketer allows online media buyers to tag and measure all Web-based media they control including ad campaign impressions, search activity, brand website content and specific purchase or conversion events. The service intends to move beyond traditional analytics and provide a better understanding of demographic and interest-based characteristics of audiences through the entire marketing funnel.

The service has been beta-tested by clients and agencies including Lenovo, Scotttrade, Kia, Virgin America, Razorfish and many others.

Developing detailed audience profiles allows advertisers to identify and evaluate the specific characteristics of audiences that engage with their brands. While this level of digital interaction insight and segmentation is not new per say, there is an immense amount of value in it for online media buyers.

"Quantcast Marketer has changed the way we think about defining our customer targets. They made the challenging task of understanding discreet consumer segments much easier," said R.J. Hilgers, SCP, managing director at Razorfish. "We've uncovered new insights about our customers that have helped drive changes to our digital media strategy."

Quantcast: Cookies to People Translation

Pete Prestipino — Mon, 23 Jun 2008 13:40:00 GMT

Internet ratings provider Quantcast launched an audience measurement solution to offer users visibility into cookie-based traffic counts and "people-based" audience estiamates for Quantcast "quantified" web properties. Previously, buyers and sellers of online advertiser were forced to base their buys and sells on log-file counts and audience estimates by third party services. Under the new direct-measurement audience model, Quantcast aims to change all that by merging both cookie's and panel-based data.

"Quantcast is taking us out of the 'dark ages' of web audience measurement with its new approach," said Bill Bradford, Senior Vice President, Content Strategy, Fox Broadcasting Company. "The Quantcast model finally delivers a solution which fully exploits the direct measurement capability of digital distribution, in the context of people, which is essential for delivering enhanced value to our consumers and our advertising partners. In addition, we use this valuable consumer insight for developing strategic marketing initiatives for the company."

Quantcast Media Planner

Pete Prestipino — Mon, 09 Jun 2008 15:40:00 GMT

Quantcast has finally (and formally) unveiled its Media Planner tool. The solution allows users to rank web properties based on their "delivery of audience characteristics" such as audience demographics or site/category affinity.

QuantCast users interested in identifying appropriate sites in which to invest their advertising budgets will be able to seleect the demographic criteria of the ideal audience and add filtering constraints to limit results. Users are able to filder by minimum audience composition indices, total U.S. Uniqu reach, sites that accept advertising, sites are "Quantified Publishers" (using the Quantcast service), are categorized as "adult" and whether they are domain level, or domain and sub-domain level results.