http://www.websitemagazine.com/content/blogs/posts/archive/tags/radius+targeting/default.aspxTags: radius targetingenCommunityServer 2008 SP2 (Build: 31104.93)http://www.websitemagazine.com/content/blogs/posts/archive/2011/07/08/bing-adcenter-radius-targeting.aspxFri, 08 Jul 2011 18:53:00 GMT1e469e21-c924-44fa-a132-47b5d0a8ad47:17068Pete Prestipino0http://www.websitemagazine.com/content/blogs/posts/rsscomments.aspx?PostID=17068http://www.websitemagazine.com/content/blogs/posts/archive/2011/07/08/bing-adcenter-radius-targeting.aspx#comments<hr /> <p><b><img src="http://www.websitemagazine.com/images/blog/msadvertising.png" style="float:left;margin:15px;" height="75" width="75" alt="" /></b></p> <p>&nbsp;</p> <p><b>Bing (and yes, Yahoo!) search advertisers are now able to target advertising to appear when consumers search around a specific geographic location - up to a 100 mile radius. </b><br /><br /> Bing expects radius targeting (which enables advertisers to create local ads around an address, the center of a zip code or a lat/long coordinate) to increase relevancy for users - and it&#39;s easy to see how. It will likely have some positive effects for campaign efficiency and ROI as well. <br /><br /> Expect savvy advertisers to jump on board in droves. Bing provided a few examples of how the feature might be used, from &quot;encircling the competition&quot; to &quot;driving shopper loyalty&quot; and repeat visits.</p> <div style="clear:both;"></div><img src="http://www.websitemagazine.com/content/aggbug.aspx?PostID=17068" width="1" height="1">advertisingyahooadcenterbingradius targetingweek 28 2011