CRM for SEO and Social Media

Pete Prestipino — Wed, 06 Jun 2012 15:00:00 GMT

Building and maintaing relationships should be the focus of every SEO (link building) and social media campaign, but that's not always the case – even for the most savvy and sophisticated marketers.

Fortunately, many software platforms are catching on to this reality and putting the focus back on the relationships that enterprises need to advance.

Raven Internet Marketing Tools, for example, has just released a contact relationship manager for search engine optimization and social media campaigns. The solution enables marketers to research and communicate with website owners (for link-building efforts) or influential social media users and writers.

Much like other CRM solutions, Raven's CRM integrates leads through third-party vendors such as the Wufoo form builder, and email service providers Campaign Monitor and Aweber. The solution is ideally designed for larger SEO and social media marketing groups where high levels of collaboration and review are required.

"Previously we would facilitate link building with a spreadsheet log and dozens of back and forth emails – not anymore," says James Agate, managing director of Skyrocket SEO in the United Kingdom. "We get to keep everything in one place, track performance and keep a record of the links acquired automatically. Raven Tools' new CRM feature plus their existing Link Manager feature equals a major efficiency win for us."

Raven Tools Turn Web Analytics into Action

Linc Wonham — Sun, 31 Jul 2011 19:00:00 GMT

Raven has added two new tools to its platform that aim to help Web marketers uncover SEO keywords and website pages that are performing well even if they’re not getting much attention.

The new Keyword Opportunities tool and Content Opportunities tool can simplify decision-making about keywords and content to promote for bloggers, SEOs, social media marketers, community and brand managers, content marketers — just about any Web professional.

Raven combined website analytics data from Google Analytics with a formula that gives preference to keywords and content that have little traffic but high engagement and/or conversion rates. The tools then sort the keywords and content accordingly, based on the formula’s perceived level of opportunity.

The new tools are part of a rapid expansion of the Raven platform and team. The company also recently released the free Schema Creator and announced that it had doubled its staff in less than one year.

Visit Raven Internet Marketing Tools to learn more.

'Net Features : raven

CRM for SEO and Social Media

Raven Tools Turn Web Analytics into Action