Real-Time Leads, Marketing Results Go Mobile

Allison Howen — Mon, 24 Sep 2012 17:15:00 GMT

Keeping up with daily tasks can be difficult enough, but for many small- and medium-sized business owners, keeping up with leads, in addition to daily tasks, can be even more of a struggle.

This is why ReachLocal has launched a new mobile application that enables business owners to manage leads from their website and advertising campaigns while on the go. The app provides users with real-time alerts for new calls, emails, Web forms and chats, as well as enables business owners to listen to, rate and respond to calls from directly within the application.

“With our strong focus on user experience, our team spends a lot of time with clients to understand how they work and what issues they face,” said Kris Barton, Chief Product Officer at ReachLocal. “We knew that many local business owners run their businesses 24x7 from their smartphone, and they wanted to get their leads there too. So we developed the mobile app to give them leads and marketing results in real-time, wherever they are. In addition, we are continuing to add more capabilities to the app so that business owners can truly manage all their marketing from the palms of their hands.”

The online marketing management features in this version include detailed reports with insights for key metrics such as impressions, visits, click-through rates, social media engagements and leads. It is also important to note that the app’s settings can be customized to turn off lead notifications during certain times, such as nights or weekends, and users can also leverage the app to contact the ReachLocal account team if needed.

The ReachLocal app is currently available for free on Apple iOS and Android mobile devices.

Reaching into Local with ReachLocal

Pete Prestipino — Mon, 20 Apr 2009 14:15:00 GMT

One of the challenges in the local advertising and local Web publishing spaces is that there has not been an ad exchange or network which has worked effectively on that often micro level. That's all about to change with the release of a new platform from ReachLocal (the ReachLocal Xchange) that enables Internet publishers a way to "tap the advertising budgets" of local advertisers and offers local marketers access reach to local consumers.

"The local online advertising market is extremely fragmented and chaotic with tens of millions of local businesses, hundreds of thousands of online publishers, and thousands of solutions providers," said Zorik Gordon, co-founder and CEO of ReachLocal. "The ReachLocal Xchange brings order to that chaos by providing a single platform for these groups to connect."

For media publishers (website owners) integrating directly into the ReachLocal Xchange, it is easy to create custom ad inventory offers that will be displayed and promoted to local advertisers via ReachLocal's global feet-on-the-street Internet Marketing Consultants or IMCs. Some 500 IMCs currently manage local, regional and national advertisers out of more than 35 offices in the United States, Australia, Canada and the United Kingdom.

This access allows publishers to generate more revenue and higher overall yield for their inventory; to enhance ad content with locally and regionally focused advertisers; and to create custom ad offers across different ad formats, sizes and types.

Greg Sterling has a great Q&A about the platform with ReachLocal co-founder Rob Wright that is worth a read.

'Net Features : reachlocal

Real-Time Leads, Marketing Results Go Mobile

Reaching into Local with ReachLocal