WM's Spring 2012 Reading List for Web Pros

Pete Prestipino — Fri, 09 Mar 2012 20:30:00 GMT

As spring approaches (and by our count, it's less than 10 days away), it is time for a reader favorite: The official Website Magazine recommended reading list.

To be a successful 'Net entrepreneur, you need to be well-versed in many facets of digital business. For this reason, our regularly published reading lists are a good way to set you on the right course to greater productivity, better customer relationships and, of course, more profits. Enjoy this list for Spring 2012 and please share what you are reading in the comments section below.

And don't forget! For a limited time, Website Magazine is offering its new book, Affiliate 360 - The Fundamentals of Performance Marketing, free to subscribers to the monthly print edition of our magazine. Learn more at Affiliate360book.com.

	Sell or Be Sold: How to Get Your Way in Business and in Life Sales expert Grant Cardone explains how knowing the principles of selling is a prerequisite for success of any kind. In Sell or Be Sold, Cardone breaks down the techniques and approaches necessary to master the art of selling in any avenue.
	Breakthrough Entrepreneurship Business journalist Bill Murphy and UC-Berkeley professor Jon Burgstone offer a step-by-step framework for brainstorming business ideas, testing those ideas, and developing them into something great.
	The Social Media MBA: Your Competitive Edge in Social Media Strategy Development and Delivery Social media consultant Christer Holloman crowd-sourced 15 thought leaders to show just what can be achieved with social media, regardless of continent, industry, company size or current degree of social media adoption.
	Get Rich Click: The Ultimate Guide to Making Money on the Internet In one of our favorite reads so far this year, learn the ropes of Internet business from true master in entrepreneurship and Internet pioneer Marc Ostrofsky as he outlines the strategies he has used personally to build companies that generate millions in revenue annually.
	Content is Currency: Developing Powerful Content for Web and Mobile In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed.
	Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Paid, Owned, Earned defines the constituents of each and shows how they are linked together and proposing a blueprint for navigating the space.
	Repeatability: Build Enduring Businesses for a World of Constant Change Chris Zook and James Allen warn that complexity is a silent killer of profitable growth. Successful companies endure by maintaining simplicity at their core. They don’t stray from, or regularly discard, their business model in pursuit of radical renovation but build “repeatable business models”.

Spring Reading for Web Pro’s - Weekend Warrior

Pete Prestipino — Fri, 15 Apr 2011 19:10:00 GMT

Website Magazine produces a suggested reading list for its readers once every few months and (lucky you) today’s the day.

Our 2011 Spring Reading List for Web Professionals highlights just a few of the best books released recently.

Categories include search engine optimization, web design and development, affiliate programs, content management systems and more - including customer service via social media.

What are you reading right now?
Share with Website Magazine and our community of 146,000 Web professionals by commenting below. You never know - it may make it on our upcoming Summer 2011 Recommended reading list!

Web 360 – The Fundamentals of Web Success

You didn’t think we’d create an essential reading list for Web professionals and not include our own book did you? Website Magazine is confident that Web 360 (free with any professional-level monthly subscription) will show you how to achieve greater success with your website. Whether you are brand new to the Internet or a Web pro in one or more fields looking to expand your base of knowledge (or train new hires), Web 360 will take you to the next level by guiding you through the fundamentals of Web success.

Affiliate Program Management – An Hour A Day
Written by expert affiliate manager Geno Prussakov, this step-by-step guide for launching, managing and building an affiliate marketing program and provides practical, approachable, day-to-day tasks covering everything from market research and creating program terms to motivating affiliates to outperform even their own expectations.

Search Engine Optimization Secrets
A true insiders guide to search engine optimization, Danny Dover (formerly of SEOmoz) and Erik Dafforn (of Intrapromote) provide readers with tactics, strategies and secrets for using SEO to improve rankings and drive traffic. The book also contains two full-length annotated SEO reports to help consultants.

Data Visualization With Flash Builder
If you’re interested in Web application development, author Cesare Rochhi shows readers how to design and create functionally apps that interact with remote data souces with the powerful tools available in Flash Builer. Learn how to build user interactions, create charts, work with audio and video and customize a UI.

Joomla 1.6: A Users Guide
There’s more than just Drupal and WordPress. Barrie North leverages his 20+ years of experience to guide readers step-by-step towards understanding content management, what Joomla does, and how its components fit together. Discover how to build Joomla sites from scratch and customize sites to fit specific needs.

Attention! This Book Will Make You Money
Jim Kukral once again masterfully shows small businesses how to use attention getting online marketing to increase revenue. Attention! provides readers with strategies and techniques for creating compelling hooks, maintaining a good brand name, making money with online videos and social media, getting and keeping subscribers and selling on the Web.

Customer Service: New Rules for a Social Media World
Social media expert Peter Shankman shows readers how to deliver amazing customer service using social media. Learn how to organize a social media team, listen to what key audiences are really saying, earn customer loyalty, rebuild credibility, capture customer knowledge and keep people talking.

'Net Features : reading list

WM's Spring 2012 Reading List for Web Pros

Spring Reading for Web Pro’s - Weekend Warrior