Chasing the Real-Time Web Trends

Pete Prestipino — Tue, 07 Sep 2010 20:00:00 GMT

Top ‘Net Resources for Real-Time Search & Content Marketers

Real-time search has arrived and it presents some viable opportunities for those involved in content marketing and the promotion of websites. If you are interested in tapping into the power of the real-time Web, put your creative thinking caps on and review a quick resource guide to monitoring search trends, happening right now.

Using the real-time Web as a tool for online content marketing comes with a pretty sizable catch-22 in that by the time you are able to capitalize on the trend it has already passed, leaving you with additional content that may not be relevant in the future. There are, of course, worse fates than having more content. To ensure that you spend your time wisely, focus on the trends you know are generating attention and act quickly.

So where do you find the trends to fuel your real-time content marketing initiatives?

The search engines themselves perhaps provide the best glimpse into what is occurring on the real-time Web. The Hot Trends at Google Trends provides an hourly update on the most popular searches. But when all is said and done, using the “Rising Searches” feature from Google Insights for Search will serve you much better; as it enables you to filter by the type of search (Web, Image, News and Product), the location, a time-frame – use the “last seven days” as a starting point – and categories.

Other search engine services that can be used for tracking content flowing on the real-time Web include Yahoo’s Buzz Index, and Bing’s xRank.

Blog Search provides another viable way to gain some understanding of what’s happening in the minds of consumers on the real-time Web. Google’s Blog Search features a Hot Queries section in the right-hand sidebar, but IceRocket’s Trend Tool provides a valuable way for search marketers to see how specific search term trends over time (BlogPulse provides a similar service to that of IceRocket in this regard).

Twitter and Facebook are two of the most valuable resources from which to get a glimpse into the real-time Web. Twitter’s Trending Topics is one example, as are third-party services like Trendistic, TwitScoop, Tweetmeme.

When it comes to what's trending on Facebook, a few up-and-coming services include Boohsaka, ItsTrending, Kurrently, Open Book and FacePinch.

The Web is also flush with hundreds of social media Web services tracking mentions and trends. Some of my favorites include the Trends feature at Social Mention, and Addict-o-matic – particularly the Popular News section, as well as popular items on Digg and Reddit. Two others which routinely secure my own attention are the Delicious Hotlist and POPURLs.

Where do you find trends for your real-time content marketing initiatives? Share your comments below.

Navigating the Real-Time Web

Pete Prestipino — Wed, 20 Jan 2010 03:00:00 GMT

A new style of search is emerging and it provides a radically different experience for the user.

By Evan Britton

Over the past year, a handful of real-time search engines have launched, with search results based on recent information. This type of information can be helpful to users who want to learn about events happening at that very moment. Furthermore, whereas traditional search engines revolve around websites, real-time search results are largely powered by the public and their current thoughts on any given topic.

There are several categories of search queries from which users can benefit via the real-time Web. For example, if you are a sports fan whose team has just lost a big game, a real-time search will allow you to see what other fans are saying right now about your team. Or, if a natural disaster occurs, a real-time search can display up-tothe- second news and information, and the thoughts of those affected by the disaster.

Businesses take notice
Twitter offers search functionality on its site to scour the real-time Web. In addition, many startups have launched search engines centered on Twitter and other real-time results.

Select companies are trying to differentiate themselves. Topsy received $15 million in funding on its way to establishing itself as an early leader. They tally up all links published on the real-time Web while also factoring in the authority of the source to generate search results. As a searcher, you can search for the most shared links based on hour, day, week or month.

TweetMeme experienced robust growth, much of which has come from the “retweet” button it allows other websites and blogs to implement for free. The button allows any Internet user to easily see the popularity of, and share the Web page they are currently viewing.

The bottom line
A major challenge for real-time search engines continues to be monetization. On the traditional Web, search traffic leads to profits as advertisers experience great conversions rates through pay-per-click (PPC). However, advertisers want to appear next to product-related searches and a major portion of real-time Web searches are information based. Because of this, targeting relevant advertisers who will pay a high cost-per-click (CPC) price is difficult for real-time Web companies.

Even as monetization solutions begin to roll out, the revenue per user that real-time Web companies will generate will not be on par with traditional search engines. For this reason, scale will be important. And real-time companies that over-capitalize and receive too high a valuation might have a difficult time living up to these valuations.

With Google and Bing recently announcing plans to include real-time results in their search results, real-time Web companies suddenly face big competition. These companies must stay focused on their core missions and continue to differentiate themselves. Anyone can have their voice heard on the real-time Web, but what makes it so powerful is also one of its biggest flaws. Spammers can easily infiltrate real-time search engines.

Moving forward, better filtering technology will be a must. Google and Bing will certainly be focused on filtering and those tools can potentially help other real-time companies. Authority may continue to have more influence on results which could help weed out much of the SPAM. At the same time, more sources from more sites will be looked at to compile realtime results which will enhance the pool of information.

While product searches today are better suited for traditional engines, potentially real-time Web engines will figure out a way to effectively let the public recommend a product. After all, users read reviews and comments about products all the time. One day, all of those reviews and products could be aggregated and filtered to generate accurate, real-time results for a product search

About the Author: Evan Britton is the founder of Sency (http://sency.com), a customizable, private labeled feed allowing websites and blogs to implement automatically updating, real-time results on their sites.

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'Net Features : real time web

Chasing the Real-Time Web Trends

Top ‘Net Resources for Real-Time Search & Content Marketers

Navigating the Real-Time Web