Companies Use Social Media For What?

Allison Howen — Wed, 05 Oct 2011 21:40:00 GMT

While almost every company uses social media, the top initiative for doing so may be different than one might think — recruitment.

The “ROI of Social Media in the Enterprise” survey from SelectMinds — a developer of social recruiting and community management solutions — shows that while 86 percent of firms are using social media in their organizations, the top social media initiative is recruiting/talent acquisition, at 72 percent.

According to the survey, 81 percent of the participating HR professionals claim to use social networks to help recruit candidates, with LinkedIn and Facebook being the most frequently used sites.

And although most corporations are maintaining Facebook pages, LinkedIn groups and Twitter accounts — in-house social networks have also gained momentum, with 63 percent of respondents claiming that their companies are using social networks for current employees.

For corporations using an in-house network, most (62%) are using it for job listing/recruiting, while 53 percent use it for training and learning and 52 percent use it for HR benefits/incentives, event information or accessing news.

In a correlating — yet still surprising — revelation, one of the most common metrics used for evaluating social media programs is the amount of hires that come from social networks, at 66 percent. While 65 percent evaluate social media success by website visitors and 63 percent count Facebook fans.

Furthermore, 69 percent of corporations think that social media is important enough to increase their social media budgets, yet only 5 percent rated themselves as “very confident” that they are accurately measuring the ROI of their social media activities.

So, although according to this study, companies seem not to be sure if their social media strategies are working. At least we know someone is getting recruited during this rough economic time.

Monster Brings Semantic Search for Talent Matching

Pete Prestipino — Thu, 21 Jul 2011 19:10:00 GMT

Job search and "matching" engine Monster.com announced the launch of SeeMore, a cloud-based semantic search and analytics platform for managing resume databases.

"Our philosophy on innovation is simple - we focus on products and solutions that deliver breakthrough technology to address a real market need. SeeMore(TM) is no exception. It solves a complex problem that many employers are facing -- not having strategic visibility into their internal and external talent pools because they are using a range of technologies in an increasingly fragmented recruiting environment," said Darko Dejanovic, EVP, Global CIO and Head of Product for Monster Worldwide.

The SeeMore platform allows companies to search recruitment information to identify, access and match up appropriate talent with available positions. The platform enables HR to score and compare candidates, and mine current employee population to understand talent needs among other features. Minimizing manual reviewing and screening of resumes could lead to lowering cost-per-hire costs.

As you might expect, the performance of HR professionals is judged by how they measure processes and provide metrics in regards to talent management. "Despite continued high levels of unemployment, shortages of key skills remains the top talent acquisition pressure among organizations," said Mollie Lombardi, Research Director, Human Capital Management at Aberdeen Group. "Talent is critical to power business performance, so the ability to better find, manage and move candidates through the hiring process will be a true differentiator for top performing companies."

'Net Features : recruitment

Companies Use Social Media For What?

Monster Brings Semantic Search for Talent Matching