Convert Visitors into Customers with Behavioral Data

Allison Howen — Wed, 30 May 2012 01:05:00 GMT

Data solutions provider RedEye has launched a behavioral remarketing platform for e-commerce merchants called the Conversion Solution.

The Conversion Solution monitors customers across multiple visits in order to increase conversions. The product gathers valuable data from registered visitors, the browser and the shopping cart so that merchants can improve their remarketing efforts and therefore increase their ROI.

“Conversion solution can help companies be more relevant and send targeted email messages sooner, and that can increase the likelihood of a return visit to purchase,” says Brian McConnell, RedEye's U.S. commercial director.

“The more information that you know about a customer, the more you can use dynamic content to target a customer with relevant and engaging communication. The end result is converting more customers.”

Study Shows an Increase in Behavioral Email Marketing

Allison Howen — Thu, 15 Sep 2011 19:00:00 GMT

A new study shows an increase in the use of behavioral email marketing.

The study, by behavioral email marketing solution provider RedEye, shows that behavioral marketing has increased across all sectors including retail, insurance and gambling.

However, retail companies send the least amount of behavioral targeted emails, yet commonly use a welcome program. Welcome programs send an email to a user after they have registered in order to build brand loyalty.

The study also shows that 27 percent of retailers fail to offer pre-purchase registration, which prevents them from implementing behavioral emails.

“Pre-purchase registration is an integral step in improved conversion rates,” says Brian McConnell, U.S. RedEye Commercial Director. “Without implementing this simple form of data capture, retailers are missing a huge opportunity when it comes to turning an online browser into an online buyer.”

Additional statistics show that 70 to 85 percent of shoppers abandon their online shopping carts. This statistic provides an estimated loss of $18 billion in the U.S. from abandoned shopping carts. Research also shows that only 13 percent of retail companies take action against shopping cart abandonment such as providing an abandoned basket email to customers.

'Net Features : redeye

Convert Visitors into Customers with Behavioral Data

Study Shows an Increase in Behavioral Email Marketing