Relevancy Standards for Trending Keywords & Landing Pages

Pete Prestipino — Thu, 01 Sep 2011 22:30:00 GMT

Microsoft is setting forth some expanded definitions of relevancy, and a higher standard of relevancy, for those advertisers pursuing clicks on “trending” keywords. Microsoft's relevancy and quality policies went into effect August 31, 2011 although changes will not be enforced for several weeks.

The updated adCenter Relevancy and quality policy applies to ads targeting the U.S. and Canada and more specifically relates to the landing pages where those advertisements lead. Microsoft is essentially telling advertisers that landing pages should be a “satisfactory destination” for the keywords and phrases that consumers search.

Microsoft is essentially shutting the door on landing pages (and in turn advertisers) that function primarily to support the display of advertising or attract traffic. This includes redirecting users to other businesses (we’re looking at you affiliate marketers), require the submission of personally identifiable information which is not essential to completing a purchase, those which delay or obstruct a user’s access to requested content, or which employ marketing tactics that might be considered “evasive, overly sensational, or potentially confusing.”

LinkedIn Relevant Again with mSpoke Acquisition

Pete Prestipino — Wed, 04 Aug 2010 13:33:00 GMT

75-million member-strong professional network LinkedIn has acquired recommendation technology mSpoke. Financial terms of the acquisition are not being released but place your bets - LinkedIn is on its way to even greater relevancy in the lives of Web workers.

mSpoke is a provider of an adaptive personalization engine which aligns machine learning technology with consumers implicit and explicit feedback to deliver relevant content. The result is that consumers see content relevant to them personally, as well as advertising (and products, great if you are an e-commerce vendor) as the reccomendation algorithms are individualized to the user. The individualized algorithms are constantly adapting and improving over time. You can see the result of all this relevancy at Feedhub.

“mSpoke and LinkedIn’s shared focus on generating relevant content make this acquisition a natural fit for us,” says Jeff Weiner, chief executive officer of LinkedIn. “We’re actively investing in solutions that help deliver valuable professional insights to LinkedIn members. The addition of mSpoke’s talented team of technologists make it an even more compelling opportunity for LinkedIn.”

'Net Features : relevancy

Relevancy Standards for Trending Keywords & Landing Pages

LinkedIn Relevant Again with mSpoke Acquisition