1&1 Partners With RatePoint

Pete Prestipino — Mon, 28 Jul 2008 13:52:00 GMT

Provider of customer feedback and online reputation management services RatePoint (whom you can read about in the August issue of Website Magazine) and web hosting provider 1&1 have announced a strategic partnerhip this morning. The RatePoint platform will be offered within all of 1&1's hosting packages.

As consumer generated content reaches phenomenal proportions, solutions like RatePoint enable businesses to manage feedback by utilizing a web-based process to collect, manage and promote authentic consumer reviews directly from their websites.

“As the world’s largest hosting provider, we are in a unique position to understand the needs of businesses with an online presence. Businesses today need to take advantage of online tools that help them build a more personal, engaging experience with site visitors,” said Oliver Mauss, CEO of 1&1 Internet Inc. “We’ve partnered with RatePoint as part of our commitment to providing our customer base with progressive tools to maintain an innovative web presence. Not only will RatePoint’s platform help our customers stand out on the Web and promote their business quality, it will have a tremendous impact in converting site visitors into loyal customers and improving customer satisfaction.”

Image Is Everything Online

Pete Prestipino — Wed, 16 Jul 2008 13:30:00 GMT

According to a study conducted by MaCorr Research and released today by 1&1 Internet Inc., over three-quarters of Americans admit to having concerns about how they appear online as a result of personal material placed on the Internet.

The survey found that 27 percent have regretted posting material about themselves online, yet 76 percent of Americans admit to judging individuals solely based on their material online.

Over half (58 percent) of Americans now routinely 'Google' new people they meet. Another survey of 700 people who publish their own personal website(2), as opposed to just social networking, found that 85 percent believed this offered more control over their online image, and 77 percent saw their website as providing a better impression than social networks such as MySpace or Facebook.

The '1&1 Online Identity Survey' found that an astonishing 77 percent of the American public express some degree of concern regarding the issue of 'online identity.' Significantly, the majority of Americans, 89 percent, now believe there to be personal material (i.e. blogs, photos, Facebook profiles) relating to them on the Internet. Over 30 percent of people have been embarrassed by what others have published online. Almost 1 in 5 (18 percent) of Americans believe their online image gives an inaccurate portrayal of themselves, with some 27 percent later regretting posting material online.

'Net Features : reputation

1&1 Partners With RatePoint

Image Is Everything Online