'Net Features : rio seo

SEO's Integrate Facebook’s Open Graph Markup

Pete Prestipino — Tue, 02 Apr 2013 19:15:00 GMT

Search engine optimization SaaS provider RIO SEO is going really local, unveiling an upgrade that enables the integration of Facebook’s Open Graph Markup into “hyper-local” website landing pages. That’s a potentially valuable feature, particularly for businesses with multiple locations.

RIO SEO users can tag (and thereby optimize) local landing page information (e.g., name, phone and address [NPA]; map data; description content; and links to store promotions), and then connect the data with Facebook Places pages. At the same time, Schema.org micro data markup (which RIO SEO has supported for some time) is automatically included with relevant, local business data and content snippets, which can play a significant role in local SEO and organic search rankings according to the company.

"When it comes to search, social and content marketing, we have the first scalable SEO platform and content management system right out of the gate to offer local search integration with Facebook Open Graph Markup,” said Bill Connard, vice president of local search solutions at Rio SEO. “This is a real game-changer for enterprise brand marketers who need to support hundreds -- even thousands -- of individual store-fronts, franchisees, distributors, and/or dealers with local SEO and social media marketing."

Integrating Facebook’s Open Graph Markup is one feature in Rio SEO’s local solutions – there’s actually much more worthy of note. The platform also allows usesr to integrate new campaigns and content into their local landing pages, but also access real-time analytics which provides visualizations of metrics related to consumer traffic and click activity on a business’s local website – from click-to-call initiatives, driving direction requests and coupon downloads/redemptions.

Rio SEO Integrates Social and Search Tools for Digital Marketers

Michael Garrity — Wed, 30 Jan 2013 15:15:00 GMT

The line between social and search is getting blurrier by the day, which have left many SEO professionals scrambling to find a way to incorporate this hot new marketing avenue into their work. Rio SEO, a company that provides software tools for SEO automation and reporting, is trying to make that process easier with the release of a new suite of social media marketing products.

This release, known as the Rio SEO Social Media Suite, follows the company’s acquisition of Meteor Solutions. Rio SEO set about integrating the Meteor’s social advertising solutions into its SEO software, and the result is a set of three tools that help digital marketers with social-sharing campaign analysis, social advertising and digital-influencer activation programs.

Rio SEO Social Analyze is an on-demand social analytics platform that helps marketers measure and optimize their social marketing initiatives for scalable and repeatable results in real-time. The Rio SEO Social Advertise software will help marketers deliver digital advertising directly to their “most influential” brand advocates and users. Finally, Rio SEO Social Activate provides an automatic solution for establishing and building upon social engagement.

All of these new features are available in addition to the automation tools already available from Rio SEO, which help SEO pros with website and mobile optimization, as well as keyword discovery and a suite of local search solutions.

“Our aim is to help digital marketers catch the wave of content and discovery marketing by leveraging social marketing activation and measurement tools,” says Rio SEO Vice President of Social Technologies, Ben Straley, who was also the co-founder of Meteor Solutions. “As part of Rio SEO, we are now extremely well positioned to integrate these social tools with search marketing strategies and technologies for a complete discovery marketing solution that delivers maximum consumer engagement and ROI to leading brands.”

Software Reveals Opportunistic Keywords

Amberly Dressler — Tue, 02 Oct 2012 17:45:00 GMT

The most powerful methodology for any retailer is actively listening to what their customers want and working to meet their needs. In SEO it’s pretty much the same.

Web workers want to listen to the keywords and phrases that consumers use when searching online for goods and services and make actions accordingly.

Rio SEO thinks its new software automation tool can help. The company unveiled an advanced software automation product designed to help corporate marketers and search practitioners discover the most opportunistic keywords. It also provides insights into what website landing pages are likely to have the strongest impact on visiting consumers – or be in need of content changes and/or complete overhauls.

“This tool gives marketers visibility into the true voice of the customer,” said Pete Dudchenko, senior director for product management at Rio SEO. “It’s a powerful decision-making and workflow management resource that clearly shows what people are saying across the competitive landscape, in various social media conversations, and through traditional search marketing data sources. Savvy marketers can leverage this insight to create and implement high-return, search engine optimization strategies.”

Dudchenko said that the metrics are one of the key outputs of a straight-forward workflow process where users are guided quickly and easily through the system.

“We’ve re-invented keyword discovery to bring SEO marketers to a new level where the process is automated through a series of workflow best practice tactics,” Dudchenko added. “This tool taps into a huge set of suggested keywords, including those from social data.”

Additionally, this tool supports a multitude of languages and can be integrated into the Rio SEO Search Analytics solution, which will allow marketers to correlate their keywords with their Web pages, plus upload them for ongoing analysis and actionable recommendations.

Blame it on Rio – Your New SEO Success, That is

Linc Wonham — Fri, 27 Apr 2012 01:00:00 GMT

Search marketing agency Covario has released a new business unit aimed at growing the market for its present SEO and social media software tools.

Rio SEO will focus on serving the automation needs of in-house SEO managers extending from large to mid-size companies, as well as search marketing practitioners at digital agencies that provide SEO and social media services to their clients.

A suite of organic search marketing and social media software tools for content marketing, auditing, reporting and competitive analysis highlight the launch. Rio SEO will provide technology applications designed to help marketers and retailers that generate huge amounts of content optimize their Web pages with minimal IT support, as well as build corresponding mobile sites optimized for devices like smartphones and tablets.

At launch, Rio SEO is also offering the first of several application-specific SEO and social media modules to come.

The initial tool is called Rio SEO Change Tracker, an application module that will help SEO managers and digital agencies discover, diagnose and address website changes – often emanating inadvertently from other areas of an organization, such as IT, marketing, e-commerce and website design – which can cause numerous SEO performance problems if not caught quickly and fixed right away.