Adsense For Your RSS

Administrator — Mon, 18 Aug 2008 14:29:00 GMT

Google has formally announced Adsense for Feeds, a program that displays both contextual and placement targeted ads in FeedBurner feeds. Feedburner's advertising network (FAN) has officially been closed and no new applications are being accepted.

AdSense for Feeds lets affiliates create a new ad unit that is automatically sized for a specific feed (either 468x60 or 300x250). "Generally, the 300x250 size will display when there's more content and when your feed is being viewed in a device with a larger display," explains Google. Affiliates can choose if they want image ads, text ads or a combination, the ad frequency (every feed item, every 2nd, 3rd, or 4th item), the position (top or bottom of the post), the colors and a channel that tracks the ad performance.

There is no connection between AdSense accounts and Feedburner accounts, so Google adds the service to your AdSense account directly. The downside is that feeds need to be migrated manually. Google has temporarily paused processing new manual migration requests as of this morning. Bloggers are able to burn new feeds automatically within their Adsense accounts however.

RSS advertising has never had much in the way of mass adoption (perhaps because of low RSS adoption as a whole) but this may give it the push it actually needs to become a valuable advertising medium.

RSS Advertising: Before You Start

Administrator — Thu, 24 Jan 2008 16:00:00 GMT

(At the end of the post is a "quick hack" to find the number of RSS Subscribers a feedburner-powered weblog has)

When it seems that every company on the Web and every individual within that company has a weblog, many readers may be interested in venturing into RSS advertising. Marketing within the feeds of others can certainly be a viable way to drive traffic, increase brand awareness and of course make some product sales, but the challenging part is finding out if the blog's feed you want to advertise within is worth the investment. Analyzing the quality of the content within those feeds is important, but so analyzing the quantity of subscribers to that feed.

Blog Perfume has an amazingly helpful tool to analyze Feedburner powered weblogs.

Blog Perfume's Feed Analysis tool shows the numbers of subscribers for each month presented elegantly on a chart and even the number of subscribers, hits, views and clicks for every single day. There is also a best/worst day of the week pie chart which could be useful in determining when you need to blog more often. BlogPerfume also provide a the estimated value for a one-month banner advertisement and the estimated blog worth. Keep in mind that the data is only for the feed itself and does not indicate how much traffic a weblog minus the feed receives so valuations may be a bit off.

Quick Hack To Find RSS Feed Counts (Feedburner)

Don't want to do all the blog advertising analysis? If you come across a feed that you may be interested in advertising within and want to know how many subscribers they have it's actually incredibly easy to do by inserting "~fc" before the feed name and after the feedburner URL - example below:

Feed URL: http://feeds.feedburner.com/Website-Magazine/

Feed Count URL: http://feeds.feedburner.com/~fc/Website-Magazine/

'Net Features : rss advertising

Adsense For Your RSS

RSS Advertising: Before You Start