Structured Data

Pete Prestipino — Sun, 03 Jul 2011 12:11:00 GMT

Familiarizing one’s self with the modern markup languages, semantic structures and schemas available today can yield a more engaging, easier to manage Web property. Let’s get to know markup in this edition of Website Magazine’s Small Business Lab.

Learn more now about HTML5, Microdata and the Rel=attribute now - as seen in Website Magazine August 2011 issue: Read "Getting to Know Structured Data Markup"

Microdata Wins - Schema.org Brings Richer Web

Pete Prestipino — Fri, 03 Jun 2011 01:00:00 GMT

Google, Bing and Yahoo jointly announced a new initiative today at Schema.org to create and support a common vocabulary for structured data markup on web pages in Microdata.

For many years search engines have worked independently of one another to establish some standards in structured markup. Essentially, through Schema.org, the search engines have come together to provide support for a common set of schemas – again, that would be microdata.

In the past, there were different standards for structured data markup including microdata, microformats, and RDFa, causing confusion for webmasters which may have ultimately been the cause of the slow adoption.

WM advises you to visit schema.org to learn more as there are now schemas for hundreds of new categories including movies, music, organizations, TV shows, products, places and others.

Google noted that it will continue to support markup on pages using microformats or RDFa, noting that while acceptable to use any of the previously supported structured data types, they advise against mixing formats as it can cause confusion for its parser.

Website Magazine will follow developments surrounding this announcement closely – so stay tuned for future coverage.

'Net Features : schema

Structured Data

Microdata Wins - Schema.org Brings Richer Web