Self-Manage Ad Buys with Shiny Service

Allison Howen — Tue, 11 Sep 2012 23:00:00 GMT

Start managing your ad buys with the new self-service platform from Shiny Ads.

The digital advertising company's Self-Serve for Professional Advertisers platform allows publishers to manage their own ad buys during every step – from creative guidelines to payments.

The platform’s HTML5 web-enabled interface enables more orders to be processed in less time, with no direct sales involvement. This means that sales teams are able to shift their focus to larger clients and higher-value or non-standard opportunities. The platform also enables publishers to remain in complete control – in addition to defining who has access to the platform and what credit terms are applied to each agency, publishers control approval of all campaigns and pricing.

“Self-Serve for Professional Advertisers represents a true step forward in efficiency for all parties,” says Roy Pereira Shiny Ads founder and CEO. “Many mid-sized ad agencies—and many medium-to-large advertisers—spend a huge amount of their and the publisher’s time simply placing and managing their premium ad buys. These people know the advertising industry and require very little handholding. Self-Serve for Professional Advertisers fully automates the process for them and the publisher. It offers real convenience and a diverse feature set to agencies and advertisers, all within an easy-to-use interface.”

It is important to note that Self-Serve for Professional Advertisers is an extension of Shiny Ads’ other self-serve advertising solutions for digital publishers. The platform’s dashboard allows advertisers to handle every aspect of their transactions, as well as features shopping cart convenience, product search, order management, creative upload capabilities and payments via bank wire transfer or credit card.

Zendesk Gives a Voice to Silent Customers

Michael Garrity — Sat, 17 Mar 2012 18:00:00 GMT

Cloud-based help desk software provider Zendesk wants to help businesses dig deeper into their analytics, specifically by targeting "silent" customers who use self-service content to solve issues without the help of customer service representatives.

The company launched a new Search Analytics feature to provide its users with insights about how their customers are using self-service content. Search Analytics will be visible to users in the Zendesk Reporting Dashboard, which is responsible for delivering organizations key metrics to tweak and improve the customer service experience.

The new feature provides measurable data with regards to whether or not these silent customers are effectively finding answers to their questions via self-service content, closely monitoring where they run into problems and when in the process they give up. Zendesk expects this information to give businesses the insights necessary to optimize their self-service content offerings.

'Net Features : self-serve

Self-Manage Ad Buys with Shiny Service

Zendesk Gives a Voice to Silent Customers