'Net Features : seo software

Exploring White Label SEO Solutions

Michael Garrity — Tue, 19 Feb 2013 21:00:00 GMT

A business typically uses a white label software solution to offer its customers a service (or services) it may not have the internal resources to provide on its own. These solutions allow the company to provide additional functionality or resources while using its own unique branding, rather than the name and logo of the company that developed the software.

For Internet marketers and SEO professionals, using white label software can free them up to shift their focus toward other important business aspects. In other words, this software does the vast majority of the SEO work. Thus, these solutions level the playing field for marketers, because despite how much experience they may or may not have with professional search engine optimization, they'll be able to find a solution that will fit their needs. And since this software is white label, it ensures that the results appear, to the marketer's clients, to be coming from an in-house team.

So, if you’re in the market for while label SEO software, check out the following round-up of some of the best solutions available today.

Raven Tools
Technically, Raven Tools is a “marketing platform” that offers a variety of white label SEO tools. These include SEO management, research and keyword targeting, competitor analysis and the ability to research, organize and monitor link-building efforts with ease.

6Qube
The private label SEO software from 6Qube was designed specifically for companies using platforms like WordPress, Drupal, Joomla or manual development to offer their marketing services. It comes with source code-level white labeling capabilities, call tracking and recording, lead tracking and management and detailed analytics reporting.

SheerSEO
SEO pros can use SheerSEO to track their rankings on Google, Yahoo and Bing, track the Google PageRank of multiple pages over time, estimate potential traffic, use Google Analytics, check keyword density on select Web pages, submit sites to multiple Web directories and much more. The solution will even gather a list of a site’s main referring links, including page URL, page rank and link text.

WebCEO
WebCEO's white label SEO software comes with a full suite of SEO tools, including a rank checker, backlink checker, website auditor and an online keyword tool, in addition to a number of DIY features for keyword research, SEO and link building.

My SEO Tool
There’s no confusion in the name of this 100 percent white label SEO client management platform, which comes complete with SEO ranking, Google Analytics integration, social media tools and AdWords API integration. It also offers the ability to work with 10 to an unlimited number of websites (based on the package you select), 500-5000 keywords and 10,000-300,000 monitored backlinks.

BrightLocal
BrightLocal enables its white label partners to create a profile, add their logos, colors and unique text to their SEO solution, and customize all of their SEO reports. This means they can take advantage of BrightLocal’s suite of local SEO tools that help companies audit and track their search engine ranking performance, utilize the Google+ Local Wizard tool and stay tuned into the needs and concerns of their clients’ customers with the ReviewBiz feature.

Agency Platform
Professional marketers can take advantage of Agency Platform’s white label SEO solutions, which include SEO, SEO reseller, local SEO and PPC services, which offer a user dashboard, SEO KPI reports, SEO and PPC audits, reputation monitoring, social media management, weekly SEO alerts and the ability to manage unlimited accounts.

Universal Search & Digital Asset Optimization at Conductor

Pete Prestipino — Thu, 27 Oct 2011 15:30:00 GMT

SEO software provider Conductor has released a few very noteworthy features this week, including a digital asset measurement and optimization platform. If you've struggled with optimizing content (in all its various forms) for Google's universal/blended results, this one's for you.

According to Conductor's own research, 80 percent of keyword searches currently contain universal results (which can contain videos, images, news, etc.). Adding digital asset optimization into its SearchLight product, users of the Conductor platform will have an opportunity to track and optimize their content and increase the likelihood they appear within these blended resuts. Too often, content which is appropriate for universal results tends to be siloed (inaccessible). Opening it up presents some viable opportunities to get a positive bump in traffic.

"The exposure of SEO across organizations over the last year has been nothing short of spectacular, and Conductor customers are pioneers in making SEO touch every part of their organization," said Seth Besmertnik, CEO of Conductor.

SEO Software WebPosition Adds PageCritic and InLinks

Pete Prestipino — Wed, 08 Jun 2011 01:45:00 GMT

WebPosition, one of the leading SEO software solutions on the market and a busienss of InfoSpace (NSDQ: INSP), is releasing two new beta features at SMX Advanced this week.

The first is an "on-page keyword use optimziation tool" dubbed PageCritic which analyzes how a keyword prhase is used as compared to the top rankged pages for the same keyword. The second is InLinks, an inbound link analysis tool which helps to identify linking websits, the content of the linking text, the pages receiving those links and the status of the pages.

“The addition of the PageCritic and InLinks BETA features to WebPosition’s popular SEO ranking tool, WebPosition Reporter, broadens our entire suite of SEO offerings to the serious SEO practitioner,” said Korina Stark, senior product manager of WebPosition at InfoSpace.

Mastering Search - Finding Your SEO Workflow

Pete Prestipino — Tue, 05 Apr 2011 19:30:00 GMT

Take my advice: Latch on firmly to anything that helps you plan, scale and master various SEO-related tasks.

While WM produced a big list of SEO software a few months back and continues to profile interesting SEO platforms and services, it is also useful to provide guidance on how your enterprise can best use the features and functionality these SEO services provide. Consider the following a baseline for evaluation or a selection criteria for discovering the platform that can actually help develop an effective SEO workflow that is your own.

Auditing: Call it what you will (competitive analysis, benchmarking, research or auditing), but at the core of any reliable SEO software solution is the ability to accurately asses the performance of others and yourself. Those which offer their customers the ability to generate customized reports and receive practical insights will have the most positive impact on your SEO campaign. Pay attention to not only the amount of data, but also its freshness and relevancy to your specific objectives.

Task Management: The top-tier search engine optimization platforms offer not just tools to support specific SEO tasks, but help manage the entire long list of tasks associated with shoring up top positions on search engines. In-house or agency-side SEO teams (as well as geographically distributed teams) must be able to track progress, communicate and access information as they need it. Selecting a platform which enables you to create and assign tasks, message team members, see the pending tasks and simply manage the overall workload is the sign of an enterprise-ready system.

Keyword Research: You didn't think we'd leave something as important as keyword research out, did you? It would be difficult to do so, even if we tried. The reason we've placed "keyword research" further down the list is pretty simple - while certainly important, it is far from the most important element of a sound system. The benefits of having an informed understanding of the competitive landscape and using another system's infrastructure and expertise far outweigh anything else. When it comes to keyword research, however, being able to analyze keywords and related terms and phrases (volume, competitiveness, value, relevance), adding keywords to a specific campaign are those systems which bring the most value.

And Yes, More: Let this list act as a starting point for developing your own ultimate SEO workflow and the solutions mentioned as guides to higher rankings. Any support for link building would of course be welcome, as would having a platform that can sync with analytics accounts or the webmaster tools accounts of popular search engines.

Web CEO - Online SEO Software In Focus

Pete Prestipino — Tue, 05 Apr 2011 19:00:00 GMT

It is fascinating to see companies not just survive over the years but actually thrive - continually finding ways to offer better products to their users and remain relevant and useful. The Web is a highly competitive business environment for every niche and category; not evolving means irrelevance.

For this reason, it is good to showcase those companies serving Web professionals that fit this mold, changing now for a better future for themselves and their clients.

Having tools and applications at the ready that have been used by thousands for their own SEO success is one way to shorten the road to Web success. One of the perennial leaders in the search engine optimization software market is Web CEO.

Let's look closer into the company's recently released online version and see how that might match up to the SEO software selection criteria WM outlined recently. While online SEM/SEO platforms have been in vogue for quite some time (meaning WEB CEO is a bit late to the game), the soundness of the system overall, coupled with their decade-long experience, make the online platform one to definitely consider.

Web CEO Online is a web-based application for search engine optimization that facilitates collaboration for keyword research, the education of users in SEO procedures, the creation of “To-do” Roadmaps for various projects, regular audits of websites for errors, the monitoring of search engine visibility (ranking), tracking and building of backlinks, and the analysis of key website traffic metrics. Reports can be run and emailed to a group of people on a defined schedule.

Thanks to a strong system and a competitive price point, Web CEO Online is ideal for webmasters, stand-alone SEO specialists and even large marketing agencies.

Web CEO Keyword Report:

Web CEO Action Plans

Web CEO Site Visibility Index

Web CEO Link Popularity Report

Web CEO Visitor Activity Report

Backlink Management for Enterprise SEO

Administrator — Mon, 07 Feb 2011 19:45:00 GMT

Search analytics software provider SearchMetrics debuted Link Manager last week and it might just be the most powerful solution on the market for enterprises - of course, we'll leave that for you to decide.

The Link Manager tool is a module in the SearchMetrics Suite which handles pretty much every aspect of the link management process. Features include the ability to manage up to 500,000 links, import new links found with Search Metrics' backlink analysis function, link strength evaluation with ranking information, the ability to organize links into seven different types, set attributes (eg. link placmeent, content link, etc.), includes a contact manager and even ROI management of link structures. If that weren't enough, the module even refreshes every 48 hours to ensure you get the most accurate and up to date information.

“To date, the majority of SEO backlink management has been monitored using a combination of spreadsheets, manual notes and Web browsing,” said Dr. Horst Joepen, CEO, Searchmetrics. “The new Searchmetrics Link Manager eliminates the need to manually track all the backlinks by providing an integrated online tool that enables them to control, manage, and evaluate all source and target URLs.”

SearchMetrics was included in WM's Big List of SEO Software, but that was well before it released Link Manager. This addition to the Search Metrics suite of offerings make the platform the go to solution for enterprise SEO.

Big List of SEO Software

Pete Prestipino — Tue, 30 Nov 2010 19:45:00 GMT

If there is one area of interest for both expert and novice Internet marketers it is software which facilitates improved natural search rankings. Quickly understood about this software category however is that it is far from a "set it and forget it" offering.

What SEO software solutions provide are the means by which you can understand the environment and capitalize on the available opportunities. So what are the top SEO software solutions on the market today?

As you might imagine - there are hundreds of offerings. While some focus exclusively on link building, others on reporting and even others on on-page optimization, a rather sizable shift has occurred over the past several years - from stand-alone software to all out platforms to help marketers improve their search engine optimization efforts.

Conductor: A provider of SEO measurement and optimization technology for enterprise marketers to manage SEO efforts. Its Conductor Searchlight offering is a subscription-based, software as a service platform for gathering data, prioritize and improve decision making and measure the ROI of search engine optimization.

LotusJump: LotusJump is an online tool that allows marketers to manage SEO efforts - in short, it's a sophisticated toolkit for building inbound links. What makes LotusJump unique among SEO software however is that aids in the analysis of industry trends and competitor SEO efforts and creates tasks which are prioritized based on their anticipated benefit. LotusJumpt recently added social profile tasks and Q&A tasks to their platform.

SEOmoz: A popular provider of SEO software, SEOmoz differentiates itself through its suite of link building and competitive analysis tools including Open Site Explorer (which enables users to compare backlinks with competiors, identify top pages and analyze anchor text), keyword research and ranking tools like its Rank Tracker, and several very useful on-page optimization tools to determine how targeted a page is, a crawl test to diagnose problems and more.

BrightEdge: Another enterprise-focused SEO management platform, BrightEdge aims to help marketers extract the most possible value from organic searches. BrightEdge enables marketers to prioritize SEO projects based on their forecased ROI, identify opportunities to drive traffic and sales, and execute coordinated SEO strategies.

Ontolo: SEO is all about links and recent SEO software entrant Ontolo has its sights set exclusively on that approach. Using its proprietary analysis methods, Ontolo crawls and analyze 10-15,000 URLs each month and aggregates the link prospects into a searchable database. Users can find prospects by performing full text boolean searches on each link prospect and analyzing against relevance scores and value scores such as PageRank.

Web CEO: One of the long time vendors in the search engine optimization software industry, Web CEO remains at the top of its game. The once dominant vendor has evolved its desktop software into a very competitive online SEO offering. Web CEO offers many of the standard features including rank checking, link popularity and analytics reporting, quality assessments, and to do lists. One of the perennial leads in the space and most definitely worth a trial.

Are there other SEO software solutions? There most certainly are! In fact, there are hundreds. Below are a few others to add to your list of solutions to review. Did we miss one? Do you know of others? Don't be shy - share your preferred SEO software solution with other Website Magazine readers by commenting below.

DIYSEO: All-inclusive SEO for Small Business

Mike Phillips — Tue, 06 Apr 2010 20:00:00 GMT

Dan Olsen, former Performics VP has been working hard (along with some fellow top SEO experts) on a new set of online tools for small businesses. Today his creation, DIYSEO, officially launches to the public.

"DIYSEO’s high value, low cost solution empowers small businesses to take advantage of opportunities available in SEO, for the first time in many cases,” said DIYSEO co-founder Patrick Gavin. “We’re filling a huge void in the marketplace, and we have a proven industry veteran in place as CEO to take this much needed solution to market."

DIYSEO's focus is on simplicity. A step-by-step process starts with a diagnosis of your website and industry to find the best targeted keywords for your SEO plan. Tasks are then bucketed into sections, including link-building, on-site optimization, local search and social media. The system also includes tools to track your SEO progress and of course, reporting to monitor your own performance and the SEO of your competition.

"DIYSEO considers the industry, existing search efforts, physical location, marketing goals and other attributes of a small business to provide customized and actionable SEO recommendations,” said Olson. “We’ve taken the insights of some of the industry’s top SEO pioneers and packaged them into an effective solution small businesses can easily afford, and this type of offering has never before been available to them."

DIYSEO is available now for a free trial, with a regular cost of $49 per month.

While DIYSEO looks to be an impressive and expansive all-in-one solution, there are plenty of other SEO software tools to consider. Some geared toward link building, and others focused on research. Read Software to Get the SEO Party Started, from Website Magazine's Editor-in-Chief, Peter Prestipino.

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E-Commerce SEO for the Holidays

Pete Prestipino — Thu, 12 Nov 2009 21:37:00 GMT

One of Website Magazine's recommended SEO software solutions in LotusJump has unvelied some new features. And what do you know... just in time for the holidays.

Did you catch that e-commerce merchants?

Enhancements to the platform include:

- DeepLink: Matches keywords to the most relevant pages of the website using "deeplinking"
- RankTracker: Displays real-time web rankings in Google™, Yahoo™ and Bing™, and trending graphs illustrating rank improvements over time.
- TeamUser: Lets paying customers add additional users to their account making it easy to assign work and track employee progress.
- SiteScan: Determines how well optimized the pages are for targeted keywords providing actionable suggestions where necessary.

“Our software is particularly valuable for eCommerce SEO because LotusJump automates the difficult and time-consuming process of SEO research. It provides actionable tasks that anyone in the company can do in their spare time. It’s fast, cost-efficient and greatly expands the customer base and online presence. It’s website marketing without the agency expense. We know because several agencies use our software to manage their client’s websites for a lot of money…”

Did you know that by becoming a Website Magazine professional-level member you get a discount to LotusJump? That's one more reason to upgrade your Website Magazine account today.

Software to Get the SEO Party Started

Pete Prestipino — Tue, 05 May 2009 20:25:00 GMT

Search engine optimization today is more challenging than ever. Many Web professionals have opted to take advantage of SEO software to minimize the learning curve and help manage their overall Internet marketing campaigns. While some purists might argue that there is no substitute for manually optimizing your site, the truth is that minimizing the often dull and repetitive tasks (checking rankings, finding new link partners) often associated with SEO can be reduced dramatically, leaving more time strategic thinking that makes for a great business. Let's review some of the most popular SEO software solutions on the market now.

Link-Assistant is a serious competitor in the SEO software space offering four distinct solutions; Rank Tracker (keyword research and rank tracking), WebSite Auditor (site analysis and content optimization), SEO SpyGlass (competitive research and link building strategies and LinkAssistant (link building and link management). These services are sold seperately for $87 each or purchased as a complete set of SEO tools for $268. Free editions are available for Link-Assistant.

Editor's Choice: Traffic Travis is the most recent SEO software program we've tested at Website Magazine. The downloadable software offers a suite of 11 tools for finding keywords, analyzing pages for SEO factors, identifying inbound links, reporting on traffic and position, and provides a decent competitive research mechanism. Perhaps the most noteworthy feature of TrafficTravis is that it is not just for SEO but for paid search as well. The solution identifies which keywords competitors are bidding on and the performance of that ad over time.

SEO Administrator is an increasingly popular solution with quite the rich feature set. The Ranking Monitor tracks site position in all major search engines (even checking web positions in all 50+ Google data centers), a robust link popularity checker (which checks, compiles and even analyzes competitive websites), tools for site analysis and indexing, a log analyzer, and an HTML analyzer as well. A free trial is available for download. There are three editions of SEO Administrator; Standard ($129), Professional ($169), and Expert (($199).

Internet Business Promoter (IBP) offers a suite of professional website promotion tools. Also known as Axandra, IBP is a downloadable software capable of supporting multiple projects. Users have access to Arelis (a link popularity software program) and many SEO specific tools, including those for keyword research, directory and search engine submission, link building, and position checking. A free trial is available, but professional versions range between $250 for the standard edition and $450 for the business-class level.

WebPosition Gold is a long-time and respected provider of SEO software. The software program aids in the optimization of web pages through its keyword research tools, reports search rankings, submits to top search engines, and even tracks search engine rankings and website traffic, helping users to analyze conversions (through a Web Trends integration). A free trial is available. Versions range from $150 for the standard edition to $400 for the professional edition.

SEO Elite offers a impressive suite of tools. It reports search engine rankings, monitors reciprocal links on partner sites, conducts backlink search, displays pages indexed by major search engines, uncovers penalized sites you may be linking to, finds link exchange partners, and submits articles to article directories.

Web CEO is perhaps the current leader in SEO software, offering the most robust suite of search engine marketing tools in one software program. Users are able to find the best keywords, edit and optimize sites in a WYSIWYG editor, submit to search engines, find link partners, and even manage paid search campaigns. Web CEO also enables its users to check rankings, track and analyze visitors (over 120 live analytics reports) and know who links to a site. A free edition is available, and the SmallBiz and Professional Editions range from $199 to $389 respectively.

Late addition: RankSense is an SEO software featuring more than a domen tools. Users are able to discover rankings, analyze search engine coverage, identify problem pages, build sitemaps, select and appraise keywords, conduct link structure analysis and a whole lot more. RankSense offers a free 30 day trial and 60 day money-back guarantee and starts at just $29.95 per month.

SEO Prospecting Software

Pete Prestipino — Mon, 14 Jul 2008 12:35:00 GMT

One of the most interesting things I've ever heard an SEO say to a client when asked if the SEO could get them more traffic was, "I don't know." Now this was a good, if not great, SEO, so why did she say this? In short, because it's impossible to say. What if the prospective client already had a first position on all the keywords related to their business, and was receiving the maximum amount of traffic possible?

Prospecting software for SEO's is not something I'm familiar with, but an announcement from SEO Gold Software this morning caught my attention and should catch your too if you're looking for clients that need your SEO services. The online marketing softare gives SEO's a way to mine for potential clients that actually need online marketing services. Existing software forces users to manually enter hundreds or thousands of keywords combinations by hand to uncover potential clients.

SEO Online Gold Prospecting Software eliminates that hassle by visiting targeted sites and automatically reading keywords directly from the sites, then automatically checking in Google the position of each keyword found. This eliminates manually entering keywords by hands to check the search engine position of many sites quickly.
If you're an SEO, it might be worth a look.